designRoom Archives - designRoom

Branding is good medicine. But sometimes, to help it go down, you need to add a spoonful of sugar. A couple weeks ago we held our annual designRoom strategic planning/branding workshop. It’s for the whole staff, and everyone prepares and contributes. The sugar I provided was lunch for everyone from L’ Albatros restaurant in University Circle,…

Trade show season is in full swing. And I love it. I just got back from my first two shows of the season – The Admissions & Marketing Symposium and NATCON18 – and am continually humbled and honored by my experiences. The people, the energy, the conversations. They get me going and keep me going. Upon…

Change is an inevitable part of life and business, especially a small business. Change is constant yet, in the moment, it can feel quite unexpected. Recently, designRoom experienced an unexpected change. A key member of our team moved on to a new opportunity. I’m very happy for her and she is going to do great…

designRoom is getting a custom typeface! As part of our efforts to refine our brand typography, I will be creating a typeface from scratch exclusively for use by designRoom. When designing anything, it’s hard to know where to start sometimes. With fonts that can be a particular problem. So, before I start the design process,…

Happy Holidays from Kelly and dR.

Posts Tagged ‘designRoom’

Branding is Good Medicine

Have you heard? People are talking about healthy branding!

Healthy Branding in a Time of Change

designRoom’s New Typeface | Part 1

Kelly says Happy Holidays!

“I trust them with my brand. I trust them with my marketing business. They will not steer you wrong. They will ensure everything is on point moving forward.”

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

“We trust them as true professionals who really understand the process that’s required to do things right.”

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

“Take the time to let designRoom get to know you. It is amazing that they get to the core of who you are…”

“They became much more like partners deeply embedded inside our business.”