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Branding is Good Medicine

Branding is good medicine. But sometimes, to help it go down, you need to add a spoonful of sugar. A couple weeks ago we held our annual designRoom strategic planning/branding workshop. It’s for the whole staff, and everyone prepares and contributes. The sugar I provided was lunch for everyone from L’ Albatros restaurant in University Circle,…

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Have you heard? People are talking about healthy branding!

Trade show season is in full swing. And I love it. I just got back from my first two shows of the season – The Admissions & Marketing Symposium and NATCON18 – and am continually humbled and honored by my experiences. The people, the energy, the conversations. They get me going and keep me going. Upon…

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Healthy Branding in a Time of Change

Change is an inevitable part of life and business, especially a small business. Change is constant yet, in the moment, it can feel quite unexpected. Recently, designRoom experienced an unexpected change. A key member of our team moved on to a new opportunity. I’m very happy for her and she is going to do great…

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designRoom’s New Typeface | Part 1

designRoom is getting a custom typeface! As part of our efforts to refine our brand typography, I will be creating a typeface from scratch exclusively for use by designRoom. When designing anything, it’s hard to know where to start sometimes. With fonts that can be a particular problem. So, before I start the design process,…

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