Posts Tagged ‘healthy branding’
Becoming the Client. My Personal Logo Design Experience.
In true millennial form, I’m starting a side hustle. For years my fiancé and I have talked about how we can combine our unique expertise – he’s good a creating and building stuff, I’m good at branding and marketing that stuff – to generate a little extra income. This year we finally decided to do…
Read MoreA Fall Isn’t a Fail
When I was a kid I knew how to fall. At least, it seems that way now. Probably I didn’t think about falling or much of anything else that seemed like the consequence of an action. So when I fell it was a surprise. And I bounced back up. Kids are rubbery, as we know,…
Read MoreHave you heard? People are talking about healthy branding!
Trade show season is in full swing. And I love it. I just got back from my first two shows of the season – The Admissions & Marketing Symposium and NATCON18 – and am continually humbled and honored by my experiences. The people, the energy, the conversations. They get me going and keep me going. Upon…
Read MoreHealthy Branding in a Time of Change
Change is an inevitable part of life and business, especially a small business. Change is constant yet, in the moment, it can feel quite unexpected. Recently, designRoom experienced an unexpected change. A key member of our team moved on to a new opportunity. I’m very happy for her and she is going to do great…
Read MoreHealth, Branding, and Helping Organizations that Help People
Health. Far too often we take it for granted. It’s never a problem, until it’s a problem. And when it becomes a problem it can be all consuming, hoping we can be healthy again. Nothing else matters when dealing with mortality. There comes a point when it is out of our hands. We need help.…
Read MoreMake a Promise. Then Keep It!
Make a promise you can keep. Then keep it. This is something we recommend to clients, and is a quintessential part of healthy branding. The first part of the process is to assess the brand. What sets the brand apart from similar organizations? How is it special? What does it offer? This is positioning, and…
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