logo refresh Archives

Launching Your New Logo: Six Critical Steps After months working with your branding agency, you just approved a new logo. You are excited, and maybe a little impatient, to show it off to the world. We get it. But now is not the time to be hasty. There is more work to do. Here are…

Every time I come back from a conference (and I go to a lot) I am more convinced that our brand assessment process is vital. The inside job — the uncovering of what makes an organization special and what the brand stands for — helps an organization become more efficient, productive and sustainable. Here’s a…

In case you haven’t noticed, designRoom recently completed a logo refresh of our own. Why? Because its easy for us! It’s what we do, when there’s a good reason for doing it. LOL Just kidding. A logo refresh was actually quite difficult for us. Why? Because it’s what we do for a living. It’s true what…

Ohio Travel Bag (OTB): established in 1908 as a manufacturer of traveling bags and coin collection bags. The Industrial Revolution, with its locomotives and steamships and motorcars, had opened up travel to everyday Americans. Ohio Travel Bag outfitted those travelers with their luggage. As larger manufacturers took over the market, OTB transitioned to sourcing and providing…

As I teased in my social post, I have some thoughts on Aldi’s fresh logo. First, let me tell you my impressions of Aldi and their old logo. For a long time, I had driven by Aldi’s and had no idea what they were. It sounded and looked vaguely automotive. When I finally heard it…

Branding, Design Top 4 Back-to-Basics for Digital Branding Shaun CulbertsonSeptember 16, 2016 Here are my Top Four Digital Basics for Brand Design, because I see the need almost every day. If you feel like your logo and brand need a bit of an overhaul, or it’s been a long time since your brand has been cared…

Avoiding brand burnout. Is this a thing? In my experience, it is. And it causes problems that can lead to missed opportunities, bad morale, and a stagnant culture. And those can add up to a disconnect with your target audience and falling behind your competition. This could be a really long blog. But I’ll keep…

Hey all you business leaders who apologized for your brand identities before you handed me your business cards — maybe it’s time for you to make time for your brand? I’ll explain. Attending the National Association for Addiction Treatment Providers’ (NAATP) Leadership Conference earlier this month was a wonderful experience. Another amazing conference and amazing people in attendance. I was…

Kimberly and I just returned from The National Association of Addiction Treatment Providers (NAATP) Leadership Conference in Ft Lauderdale. From the moment we arrived Executive Director, Marvin Ventrell, and his staff treated Kimberly and I like family. We have been working with NAATP for the past six months to help re-brand the organization. The new brand reveal was dripped out online over…

A brand refresher is kind of like a spring-cleaning: getting the dust out and letting the fresh air in. Here’s what we do at my house: Remove everything from a room Wipe down the walls and windows Open the windows Clean the floors Beat the rugs Clean everything before it comes back in the room…

Signs you need a logo refresh: Tired of wearing that tattered company polo with the old logo and the coffee stain? Embarrassed by your Brady Bunch brand colors? Done with using that nineteen-eighties typeface that smells like a musty basement? Frustrated with not being able to find the one digital copy of your logo file that gets passed…

So you want to grow your brand? That’s not such a difficult leap. Maybe you’ve been struggling lately and are unsure of what’s wrong. It seems like some organizations do everything right while others flounder. Aside from the business-typical answers — make smart financial decisions, nurture the right talent, plan ahead, hire effective leadership —…

Posts Tagged ‘logo refresh’

You Have a New Logo. Now what?

Business Card Brand Assessment

A Logo Refresh of Our Own

Behind the Design: Ohio Travel Bag Logo

Fresh Food. Fresh Logo?

Top 4 Back-to-Basics for Digital Branding

Avoiding Brand Burnout

Maybe It’s Time

Brand Reveal at NAATP Conference

A Brand Refresher

A Logo Refresh can Refresh your Brand!

Five Ways to Grow Your Brand

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"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

“We trust them as true professionals who really understand the process that’s required to do things right.”

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

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