Posts Tagged ‘Logo’
Brand New Inspiration
Recently, I attended the Brand New Conference in Chicago, a “two-day event on corporate and brand identity with some of today’s most active and influential practitioners from around the world.” I’ve been to countless design conferences, but it had been quite some time since my last. To me they had become tedious portfolio reviews offering little…
Read MoreBusiness Card Brand Assessment
Every time I come back from a conference (and I go to a lot) I am more convinced that our brand assessment process is vital. The inside job — the uncovering of what makes an organization special and what the brand stands for — helps an organization become more efficient, productive and sustainable. Here’s a…
Read MoreBehind the Design: Ohio Travel Bag Logo
Ohio Travel Bag (OTB): established in 1908 as a manufacturer of traveling bags and coin collection bags. The Industrial Revolution, with its locomotives and steamships and motorcars, had opened up travel to everyday Americans. Ohio Travel Bag outfitted those travelers with their luggage. As larger manufacturers took over the market, OTB transitioned to sourcing and providing…
Read MoreFresh Food. Fresh Logo?
As I teased in my social post, I have some thoughts on Aldi’s fresh logo. First, let me tell you my impressions of Aldi and their old logo. For a long time, I had driven by Aldi’s and had no idea what they were. It sounded and looked vaguely automotive. When I finally heard it…
Read MoreBrand Guidelines: The Gift That Keeps on Giving
Tis the season for a little song about the gift of brand guidelines: On the twelfth day of branding, the sales and marketing guy sent to me: Twelve colors clashing Eleven photos blurring Ten fonts a fighting Nine voices shouting Eight files crashing Seven typos grinning Six sub brands missing Five bro-ken links… Four mission statements…
Read MoreFall’s Final Show: Branding at Moments of Change
I’ve been taking Doctor C’s behavioral health branding message nationwide for the past year. This fall’s final show Moments of Change: Innovations in Integrated Treatment Conference, in Palm Beach Florida. We had a booth, me and Doctor C, and some great incentives. Our incentives were a bit different at this conference — Brand Therapy Sessions.…
Read MoreTop 4 Back-to-Basics for Digital Branding
September 16, 2016 Here are my Top Four Digital Basics for Brand Design, because I see the need almost every day. If you feel like your logo and brand need a bit of an overhaul, or it’s been a long time since your brand has been cared for, this is for you. Partnering…
Read MoreAvoiding Brand Burnout
Avoiding brand burnout. Is this a thing? In my experience, it is. And it causes problems that can lead to missed opportunities, bad morale, and a stagnant culture. And those can add up to a disconnect with your target audience and falling behind your competition. This could be a really long blog. But I’ll keep…
Read MoreThe Cube Logo Design: The National Association of Addiction Treatment Providers
Here’s a rare peek behind how I create a logo design — in this case, the new logo design for The National Association of Addiction Treatment Providers (NAATP). The process began with our typical assessment. We interviewed key stakeholders, board members, vendors and members, and learned about NAATP’s history and their competitive environment. You can read more…
Read MoreMaybe It’s Time
Hey all you business leaders who apologized for your brand identities before you handed me your business cards — maybe it’s time for you to make time for your brand? I’ll explain. Attending the National Association for Addiction Treatment Providers’ (NAATP) Leadership Conference earlier this month was a wonderful experience. Another amazing conference and amazing people in attendance. I was…
Read MoreBrand Reveal at NAATP Conference
Kimberly and I just returned from The National Association of Addiction Treatment Providers (NAATP) Leadership Conference in Ft Lauderdale. From the moment we arrived Executive Director, Marvin Ventrell, and his staff treated Kimberly and I like family. We have been working with NAATP for the past six months to help re-brand the organization. The new brand reveal was dripped out online over…
Read MoreA Brand May Be
Imagine what your brand is, and what it may be. It’s a healthy branding exercise. I often think about what may be. Since it’s May, a hopeful month, it seems like a good thing to do. I like to imagine what could happen and what may be in store for me, for dRC, and, of course, for our clients. It…
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