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Posts Tagged ‘messaging’

What Have I Learned in My First Year at dR?

What have I learned in my first year at designRoom? April 4th will be my one year dR anniversary and I’ve learned a lot things. I’m going to focus on the three important things I cherish the most. All In Before dR, most of my career was spent grinding away at bigger, competitive, neo-cultured agencies.…

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Build Brand Belief Amid Alternative Facts

Brand belief is important. Belief leads to brand loyalty, which leads to sustained brand success. I believe it’s being threatened. A while back I wrote a blog about how a healthy relationship equals a healthy brand. I stated that the number one tenet of a healthy client/agency relationship was “belief”: “Simply put, you have to…

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Message in a Needle

A message in a needle. It’s not quite the kind of messaging I’m used to. Normally I’m cobbling together the right words for a client, to capture the essence of a brand, a promise, a benefit, a selling proposition. Or writing a clumsy, but heartfelt, blog. This is different. It’s not a bottle floating in…

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My Year in Review

My Year in Review

This is my year in review. 2015 has definitely affirmed what I want to do with designRoom Creative. I’m intensely grateful for the people I’ve met, the work we’ve done, and the exciting projects to come. So I’ve put together kind of a list of reverse-resolutions – things that I totally would have wished for…

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Semicolon

Semicolon Tattoo

I like to use a semicolon. A semicolon can serve a good purpose in a sentence and a story, as a substantive pause; a signal to breathe that doesn’t impede forward progress. For me and many others, it’s also an icon. A message. And a movement — the Semicolon Project. I wear a semicolon on my…

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All In.

Cleveland Cavaliers

Before this month the phrase “ All In ” meant something very different to me than it does today. “All In” brought to mind a scene of individuals sitting around a table praying that the odds are in their favor as one of them slides all their chips to the center, hoping no one guesses…

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5 Steps of Messaging

Laptop Illustration

Working in Account Service I hear a lot of talk about different ways to communicate – Facebook, email, Twitter, Tumblr, LinkedIn, blogs, Instagram, Vine – and new ones that pop up daily. The question that always follows is how often we should communicate — every day, twice a day, once a week, twice a week?…

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Messaging and Music

Music Notes

It is well researched and well documented that a simple tune can amplify any message. So unless you’re a Keats, a Shakespeare, or a Maya Angelou, you should probably set your messages to music if you want them to be remembered. We see messaging and music done well in a lot of marketing and advertising. We…

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“I trust them with my brand. I trust them with my marketing business. They will not steer you wrong. They will ensure everything is on point moving forward.”

Lauren Byers, Vice President, MarshBerry

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

Denise Corbisiero, COO, Integrity Billing

“We trust them as true professionals who really understand the process that’s required to do things right.”

Carole Boye, CEO, Community Alliance

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

Anthony Guido, VP of Communications & Marketing, Cohen Veterans Network

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

Laura Bren, President, Deeley Insurance Group

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

Travis Pearson, CEO, Endeavors

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

Matthew Wolf, Vice President, Seabrook

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

Marvin Ventrell, Executive Director, National Association of Addiction Treatment Providers

“Take the time to let designRoom get to know you. It is amazing that they get to the core of who you are…”

Jonathan Lee, President & CEO, Signature Health, Inc.

“They became much more like partners deeply embedded inside our business.”

Travis Mlakar, President, Millcraft Paper

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