Posts Tagged ‘messaging’
What Have I Learned in My First Year at dR?
What have I learned in my first year at designRoom? April 4th will be my one year dR anniversary and I’ve learned a lot things. I’m going to focus on the three important things I cherish the most. All In Before dR, most of my career was spent grinding away at bigger, competitive, neo-cultured agencies.…
Read MoreBuild Brand Belief Amid Alternative Facts
Brand belief is important. Belief leads to brand loyalty, which leads to sustained brand success. I believe it’s being threatened. A while back I wrote a blog about how a healthy relationship equals a healthy brand. I stated that the number one tenet of a healthy client/agency relationship was “belief”: “Simply put, you have to…
Read MoreMessage in a Needle
A message in a needle. It’s not quite the kind of messaging I’m used to. Normally I’m cobbling together the right words for a client, to capture the essence of a brand, a promise, a benefit, a selling proposition. Or writing a clumsy, but heartfelt, blog. This is different. It’s not a bottle floating in…
Read MoreMaybe It’s Time
Hey all you business leaders who apologized for your brand identities before you handed me your business cards — maybe it’s time for you to make time for your brand? I’ll explain. Attending the National Association for Addiction Treatment Providers’ (NAATP) Leadership Conference earlier this month was a wonderful experience. Another amazing conference and amazing people in attendance. I was…
Read MoreBrand Reveal at NAATP Conference
Kimberly and I just returned from The National Association of Addiction Treatment Providers (NAATP) Leadership Conference in Ft Lauderdale. From the moment we arrived Executive Director, Marvin Ventrell, and his staff treated Kimberly and I like family. We have been working with NAATP for the past six months to help re-brand the organization. The new brand reveal was dripped out online over…
Read MoreA Brand Refresher
A brand refresher is kind of like a spring-cleaning: getting the dust out and letting the fresh air in. Here’s what we do at my house: Remove everything from a room Wipe down the walls and windows Open the windows Clean the floors Beat the rugs Clean everything before it comes back in the room…
Read MoreMotivation and Madness in March
Motivation and madness in March — what am I talking about?! I have plenty of reasons to be motivated this sunny month of March. I’m totally motivated after spending a couple days at the NATCON16 Show in Las Vegas. Me, Kimberly and Doctor C welcomed hundreds of people into our booth (not all at once,…
Read MoreThe Leap from Words to Images
I’m often asked how we come up with logo designs from thin air. My answer? It’s never from thin air. It’s a process and it actually starts with words. Words? Don’t you just Google images and look through fancy designer swatchbooks to come up with ideas? Or doodle until something happens? Assessment Makes for a…
Read MoreMy Year in Review
This is my year in review. 2015 has definitely affirmed what I want to do with designRoom Creative. I’m intensely grateful for the people I’ve met, the work we’ve done, and the exciting projects to come. So I’ve put together kind of a list of reverse-resolutions – things that I totally would have wished for…
Read MoreSemicolon
I like to use a semicolon. A semicolon can serve a good purpose in a sentence and a story, as a substantive pause; a signal to breathe that doesn’t impede forward progress. For me and many others, it’s also an icon. A message. And a movement — the Semicolon Project. I wear a semicolon on my…
Read MoreAll In.
Before this month the phrase “ All In ” meant something very different to me than it does today. “All In” brought to mind a scene of individuals sitting around a table praying that the odds are in their favor as one of them slides all their chips to the center, hoping no one guesses…
Read More5 Steps of Messaging
Working in Account Service I hear a lot of talk about different ways to communicate – Facebook, email, Twitter, Tumblr, LinkedIn, blogs, Instagram, Vine – and new ones that pop up daily. The question that always follows is how often we should communicate — every day, twice a day, once a week, twice a week?…
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