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What’s your favorite color? Mine is 306

What is your favorite color? Mine is 306. 306U to be exact (306C is a little too pedantic for my tastes). I know a lot of people like 300, or some like the warmer 2738. My favorite used to be 3005, but either my eyes have changed or I’ve just lost that emotional connection to…

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Marsala – Pantone Color of the Year: PMS 18-1438

Pantone - Marsala

When we establish a new identity or refresh an existing one, we provide our clients with brand guidelines. These guidelines are a set of rules that help to maintain the consistency and integrity of a brand over time.  Within the guidelines, we provide specs for the brand’s exact PMS colors. Pantone Matching System (PMS) is…

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Reign of Radiance – Pantone Color of the Year: PMS 18-3224

Reign-of-Radiance Pantone Color of the Year 18-3224

When we create a new brand or update an existing one, we will provide the client with a set of brand guidelines. In these guidelines are specs for the brand’s exact PMS colors. So, what on earth is a PMS color? PMS is the Pantone Matching System – a proprietary system used universally in design, fashion…

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