Posts Tagged ‘positioning’
Branding is Good Medicine
Branding is good medicine. But sometimes, to help it go down, you need to add a spoonful of sugar. A couple weeks ago we held our annual designRoom strategic planning/branding…
Read MoreEvidence-Based Branding
I hear a lot about evidence-based treatment as I travel. Over the past ten months I have been fortunate to attend behavioral health and addiction treatment trade shows and conferences…
Read MoreA Healthy Brand Keeps on Giving
I say it all the time — a healthy brand just keeps on giving, adding value way beyond a cool logo or tagline or website. A great example of this…
Read MoreReflecting on My 2017 “Take a Position” Theme
Take a Position. It was my theme for 2017. And my promise – to you and to myself – was to share content and thoughts and ideas that would help…
Read MoreFrom the Heart, to the Heart
Brands that market from the heart will create strong, enduring bonds. I have seen it work. It has been over a week, but I am still feeding off the energy…
Read MoreMake a Promise. Then Keep It!
Make a promise you can keep. Then keep it. This is something we recommend to clients, and is a quintessential part of healthy branding. The first part of the process…
Read MoreReflections from NCAD 2017: Branding First
My reflections from NCAD? Branding first. Web next. While at NCAD, I noticed there is more chatter around branding today than there was two years ago, which is great! Though…
Read MoreA Logo Refresh of Our Own
In case you haven’t noticed, designRoom recently completed a logo refresh of our own. Why? Because its easy for us! It’s what we do, when there’s a good reason for…
Read MoreSeattle Typestyles Explored
How does Seattle typestyles end up as the topic for this blog? I’ll tell you: Kelly and I were in Seattle a few weeks ago for NATCON17. I swear this…
Read MoreBehind the Design: Ohio Travel Bag Logo
Ohio Travel Bag (OTB): established in 1908 as a manufacturer of traveling bags and coin collection bags. The Industrial Revolution, with its locomotives and steamships and motorcars, had opened up…
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