positioning Archives

Branding is Good Medicine

By Kelly Farrell | November 29, 2018

Branding is good medicine. But sometimes, to help it go down, you need to add a spoonful of sugar. A couple weeks ago we held our annual designRoom strategic planning/branding workshop. It’s for the whole staff, and everyone prepares and contributes. The sugar I provided was lunch for everyone from L’ Albatros restaurant in University Circle,…

Evidence-Based Branding

By Lauren Miller | October 23, 2018

I hear a lot about evidence-based treatment as I travel. Over the past ten months I have been fortunate to attend behavioral health and addiction treatment trade shows and conferences across the country. These shows are pivotal for my personal growth. I am able to engage with experts in the field, current and potential clients,…

A Healthy Brand Keeps on Giving

By Kelly Farrell | July 26, 2018

I say it all the time — a healthy brand just keeps on giving, adding value way beyond a cool logo or tagline or website. A great example of this popped up just a few days ago. Healthy Brand in Testimony I listened to Marvin Ventrell, Executive Director of the National Association of Addiction Treatment…

Reflecting on My 2017 “Take a Position” Theme

By Kelly Farrell | December 21, 2017

Take a Position. It was my theme for 2017. And my promise – to you and to myself – was to share content and thoughts and ideas that would help others grow and sustain a healthy brand. My goal in taking a position was to open up and share: • Our studio • Our process,…

From the Heart, to the Heart

By Kelly Farrell | October 31, 2017

Brands that market from the heart will create strong, enduring bonds. I have seen it work. It has been over a week, but I am still feeding off the energy from the Admissions & Marketing Symposium in Los Angeles. My first-ever west coast presentation went well. It won’t be my last! I was challenged by…

Make a Promise. Then Keep It!

By Lauren Miller | October 26, 2017

Make a promise you can keep. Then keep it. This is something we recommend to clients, and is a quintessential part of healthy branding. The first part of the process is to assess the brand. What sets the brand apart from similar organizations? How is it special? What does it offer? This is positioning, and…

Reflections from NCAD 2017: Branding First

By Kelly Farrell | August 29, 2017

My reflections from NCAD? Branding first. Web next. While at NCAD, I noticed there is more chatter around branding today than there was two years ago, which is great! Though branding is part of the conversation today, many still aren’t sure where branding fits within the process of marketing a new or evolving organization. CEO’s…

A Logo Refresh of Our Own

By Chad Gordon | May 24, 2017

In case you haven’t noticed, designRoom recently completed a logo refresh of our own. Why? Because its easy for us! It’s what we do, when there’s a good reason for doing it. LOL Just kidding. A logo refresh was actually quite difficult for us. Why? Because it’s what we do for a living. It’s true what…

Seattle Typestyles Explored

By Kimberly Hemesath | April 25, 2017

How does Seattle typestyles end up as the topic for this blog? I’ll tell you: Kelly and I were in Seattle a few weeks ago for NATCON17. I swear this show gets bigger and better every year. We were thrilled to connect with inspiring behavioral health professionals and attend some insightful sessions. But, as with all…

Behind the Design: Ohio Travel Bag Logo

By Chad Gordon | April 19, 2017

Ohio Travel Bag (OTB): established in 1908 as a manufacturer of traveling bags and coin collection bags. The Industrial Revolution, with its locomotives and steamships and motorcars, had opened up travel to everyday Americans. Ohio Travel Bag outfitted those travelers with their luggage. As larger manufacturers took over the market, OTB transitioned to sourcing and providing…

Fall’s Final Show: Branding at Moments of Change

By Kelly Farrell | October 27, 2016

I’ve been taking Doctor C’s behavioral health branding message nationwide for the past year. This fall’s final show Moments of Change: Innovations in Integrated Treatment Conference, in Palm Beach Florida. We had a booth, me and Doctor C, and some great incentives. Our incentives were a bit different at this conference — Brand Therapy Sessions.…

The Ins and Outs of Falling Up

By Chad Gordon | October 24, 2016

Here are some of the ins and outs of falling up in our studio. It’s been been almost two hours and I’m getting hangry. The room feels stuffy, like a closet. The black dry-erase marker died, we had to switch to blue, and my OCD is on alert. The white board was full an hour ago and…