Posts Tagged ‘the design process’
The Ins and Outs of Falling Up
Here are some of the ins and outs of falling up in our studio. It’s been been almost two hours and I’m getting hangry. The room feels stuffy, like a closet. The black dry-erase marker died, we had to switch to blue, and my OCD is on alert. The white board was full an hour ago and…
Read MoreThe Cube Logo Design: The National Association of Addiction Treatment Providers
Here’s a rare peek behind how I create a logo design — in this case, the new logo design for The National Association of Addiction Treatment Providers (NAATP). The process began with our typical assessment. We interviewed key stakeholders, board members, vendors and members, and learned about NAATP’s history and their competitive environment. You can read more…
Read MoreMy Top 7 Resources for Color Inspiration
I spend less than two minutes picking paint colors from that massive swatch kiosk at Home Depot. I go with my gut. But I really only have myself to please. It’s different in my design work. There are so many factors that go into developing a color palette for a brand, a campaign or even…
Read MoreStep Four in Our Branding Process: Deliver
The last three entries in this series have focused on our process for making successful work. Step 1 focused on DISCOVERY, Step 2 focused on DEVELOP, and mostly recently I wrote about Step 3’s subject DESIGN. The final step in our process is DELIVER. Step 4: DELIVER Bring to a destination, make a delivery Deliver…
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