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The State of dR

By Kelly Farrell | February 10, 2017


I guess this is my State of designRoom blog for the beginning of 2017. I’m very excited, because there are new things happening.

For the first time in years, we have refreshed our own brand. You’ll see it soon!

In the spirit of our own brand refresh, we have an organizational theme for the year — Take a Position. It’s an affirmation of the branding work we do – helping organizations to focus internally, uncover what makes them special, stake out a strong position, and move in the same direction. We take our own medicine.

Kimberly is now in a new office. We did some rearranging, now Kimberly has a door and some privacy and our creative team has a new area in which to meet and do their thing. And it’s cozy!

A personal new first for me was producing and delivering my very first webinar for the State of Recovery. The session was on How Healthy Branding Promotes Sustainable Success. We’re going to continue throughout the year sharing tips, trends and insights on branding. Be on the lookout for some quick 30-second videos!

I used to be very hesitant to speak in public. Now I do it all the time, and the coming year is giving me lots of opportunities. I’ll be speaking at the National Conference on Addiction Disorders (NCAD) in July. This talk is my first offering CEU credits! I’ll be presenting a couple client case studies and speaking on how branding improves organizational focus and direction.

My 2017 behavioral health conference travels will also include Florida – Naples, Hollywood and Palm Beach, and Seattle, Hilton Head, Austin, New Orleans, Dallas and Baltimore.

Oh, and we landed new behavioral health clients in New Jersey and San Antonio!

I love new. I have been in business a long time, working in the trenches or living the dream… it depends on what day you talk to me! Either way, it’s exciting to see designRoom continuing to evolve and how committed our creative team is to serving. It feels good.

Here’s to a healthy year ahead, and that we all find the good in the new.

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Kelly Farrell

Kelly has a unique talent for uncovering what's special about her clients. It’s her specialty, and the heart of how designRoom approaches branding. Kelly learned design and branding while working in advertising as an Art Director, Designer, and Account Representative for several national/regional brands; Cellular One/Ohio, Northfield Park, National City Bank, and Mr. Hero. Her future, however, included a more passionate approach to the work and more direct engagement with her clients. In 1990 designRoom was born. One room. One designer. And lots of room to grow. Today, under Kelly’s leadership, designRoom is a national, award-winning branding and design firm. With her innate ability to see the right solution and her passion for helping clients reach their goals, Kelly is a fierce brand advocate for behavioral health organizations across the U.S. Her unique approach makes her a sought after national speaker on the importance of branding in behavioral health. Kelly focuses on how branding can unify an organization internally, amplify their unique market position, and help them move in a positive, sustainable direction.

“I trust them with my brand. I trust them with my marketing business. They will not steer you wrong. They will ensure everything is on point moving forward.”

Lauren Byers, Vice President, MarshBerry

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

Denise Corbisiero, COO, Integrity Billing

“We trust them as true professionals who really understand the process that’s required to do things right.”

Carole Boye, CEO, Community Alliance

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

Anthony Guido, VP of Communications & Marketing, Cohen Veterans Network

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

Laura Bren, President, Deeley Insurance Group

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

Travis Pearson, CEO, Endeavors

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

Matthew Wolf, Vice President, Seabrook

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

Marvin Ventrell, Executive Director, National Association of Addiction Treatment Providers

“Take the time to let designRoom get to know you. It is amazing that they get to the core of who you are…”

Jonathan Lee, President & CEO, Signature Health, Inc.

“They became much more like partners deeply embedded inside our business.”

Travis Mlakar, President, Millcraft Paper

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