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Digital Detox IV

Far away the misty mountains call, Where I prepare to stay, despite rain’s torrential fall. I never know why or what pushes me to say goodbye, The only thing I hear is the heavenly call of nature’s cry All life’s responsibilities will be put on hold, Along with electronic devices; tremendously bold. But to seek…

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Why I Rant About Brand!

My rant about brand. Just one this month, I promise. I feel like a broken record, saying the same thing over and over again. Why do I do it? Because I honestly believe in my heart that a healthy brand makes your life easier. And I have seen it work for many organizations, providing almost…

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My Google Fonts

The typeface, or font, a brand uses is as important as the words it forms. In written materials, the font is as close to a “voice” as the reader will get, and voice is critical to establishing a brand’s personality. When we brand a company, we often suggest a font from the Google Fonts library…

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Branding to a Brander

I work as a brand designer and a brand builder, and I’m fascinated by how branding affects me as a consumer. Are the effects different than on a non-designer? Or am I like everyone else when I’m outside of my design cave? Sometimes I’m hyper aware of how branding affects me, and I make mental…

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Focus, Flow, Then Let Go

Focus on what you love. Then flow with it and let it go. This is hard for me, but it’s my thing for this year. I wish I could write better about it! But I’ll flow, and then let it go. If I think about what fulfills me and what I love, it’s building meaningful…

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Trend Today. Trend Tomorrow.

Be assured designers, there will be a trend today and a trend tomorrow. If you stick around long enough, you’ll recognize a lot of them. Design trends are both new and old. I know this because I have been in the industry long enough to notice. I like reading Behance’s design trends because they are typically…

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Brand Typography: Movie Edition

Brand typography is a very powerful aspect of design. In movie poster design, brand typography can also be very predictable. But it’s helpful in letting you know what kind of movie you’re in for. The clichés are everywhere. You can probably recognize some on your own. Just about every genre of movie has used Trajan,…

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5 Brand Features That Give Me Goosebumps

Every time I walk through the doors of a well-positioned and branded behavioral health organization I get goosebumps. And as I visit with more of them, and speak with the incredible people that do the good work, the source of my goosebumps is clear. They all share some key traits. I’ve identified five brand features…

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Logo Sketches and Chad!

Tiny videos are a series of insightful shorts – quick, spontaneous, peeks into our world, our work, and our people. We caught Chad working on logo sketches, refinements, prior to a big logo presentation for a client in New Jersey.

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It’s a New Day at NAATP

I just returned from NAATP National 2017, the National Association of Addiction Treatment Providers’ (NAATP) annual national conference. Yes, it’s a new day. We had the privilege of working with NAATP’s then-new leadership team on an organizational rebranding. We did the whole package – a brand assessment with stakeholder interviews and membership surveys; mission, vision,…

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A Logo Refresh of Our Own

In case you haven’t noticed, designRoom recently completed a logo refresh of our own. Why? Because its easy for us! It’s what we do, when there’s a good reason for doing it. LOL Just kidding. A logo refresh was actually quite difficult for us. Why? Because it’s what we do for a living. It’s true what…

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Digital Design Q & A With Shaun

I’m Shaun, Digital Design Director here at designRoom. I recently took time to answer some of the most popular questions clients ask me. I decided to collect them and share them here,  in hopes they can also help you. Q: I’ve been told that my site needs to be more responsive and the resolution should be…

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The State of dR

I guess this is my State of designRoom blog for the beginning of 2017. I’m very excited, because there are new things happening. For the first time in years, we have refreshed our own brand. You’ll see it soon! In the spirit of our own brand refresh, we have an organizational theme for the year…

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Changing Your Space, Improving Your Outlook

Lots of studies have shown that changing your space – a workspace, a living space, or just cleaning your car – can improve your outlook, bring calm, and even improve productivity. I just changed mine, and I can affirm that it’s true. While there are many ways to improve your work environment, a physical change in workspace is very…

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Top Twelve Holiday Songs

Here are my top twelve holiday songs. (It would have been thirteen with the Mr. Grinch song.) They’re good, they’re bad. They’re mine. And all of them mean something to me. If you like, share some of yours! I’ll start slow and cool: 1. Santa Baby, Eartha Kitt Ya’ll don’t know nothing bout this… a sable…

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The Ins and Outs of Falling Up

Here are some of the ins and outs of falling up in our studio. It’s been been almost two hours and I’m getting hangry. The room feels stuffy, like a closet. The black dry-erase marker died, we had to switch to blue, and my OCD is on alert. The white board was full an hour ago and…

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Back to It!

This is the time of year I think about the best ways to get “back to it” – ways to get back into a healthy work rhythm. The summer sun giving way to the fall chill. My vacation time is almost used up. It’s time to get back to it and buckle down in Q4! This time of…

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“I trust them with my brand. I trust them with my marketing business. They will not steer you wrong. They will ensure everything is on point moving forward.”

Lauren Byers, Vice President, MarshBerry

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

Denise Corbisiero, COO, Integrity Billing

“We trust them as true professionals who really understand the process that’s required to do things right.”

Carole Boye, CEO, Community Alliance

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

Anthony Guido, VP of Communications & Marketing, Cohen Veterans Network

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

Laura Bren, President, Deeley Insurance Group

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

Travis Pearson, CEO, Endeavors

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

Matthew Wolf, Vice President, Seabrook

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

Marvin Ventrell, Executive Director, National Association of Addiction Treatment Providers

“Take the time to let designRoom get to know you. It is amazing that they get to the core of who you are…”

Jonathan Lee, President & CEO, Signature Health, Inc.

“They became much more like partners deeply embedded inside our business.”

Travis Mlakar, President, Millcraft Paper

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