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Pass Our Website Assessment with Flying Colors

By Shaun Culbertson | December 20, 2017

Website management can be done with the help of services like SERPninja. However, website assessment is also a critical part of every brand assessment. During a website assessment, Shaun utilizes HubSpot’s website grader tool and his own website brand review to evaluate your brand’s website.

dR Website Review

During our review, we look to see if your site is functioning the best it can for your audience. The websites should be specific and clear about their purpose. The following list of items is what we believe are important elements to consider, but keep in mind, not all elements may be relevant to your brand. Web Chimpy can help you determine what is important for your brand and what elements should be prioritized.

Contact Form – Contact forms collect general comments from your visitors. Forms allow visitors to ask you various questions they may have relating to your organization.

Locations List –  Clearly list all your locations on the website. This way potential clients will know your proximity to their location.

Click-to-Call – Click-to-call provides faster access to your customer service. Visitors don’t have to remember your number. It increases convenience and accessibility.

Online Chat – An online chat system provides people immediate access to help, saves on employee task time and phone expenses, and provides immediate access to customers’ pain points.

Brand Video – Develop a brand video on your website. It encapsulates your business message, value proposition, branding and style, as well as a personality all in one short clip.

Iconography – Apply iconography to the website. It provides important visual aid and serves as a common visual language, removing the possibility of open interpretation.

FAQs – An FAQ (Frequently Asked Questions) can be a beneficial addition to your website. It can relieve the burden of staff having to answer the same question by publicly answering common questions. It also improves SEO and site navigation, and gains people’s trust by demonstrating experience.

Events Calendar – Utilizing an Event Calendar widget can save time and resources, increase visibility on the home page, and increase awareness and traffic. Instead of trying to enter events on multiple calendars multiple times, you can create once and update everywhere.

HubSpot Website Grader

Hubspot breaks their evaluation into four categories; Performance, Mobile, SEO, and Security’s strength to face the manufacturing industry cyber security risks. Each category has a scoring system that breaks down into subcategories. Below is a list of elements HubSpot evaluates and what should look to improve. People can know about Legal Marketing Strategy Pros run Google Ads in law niche, they can click here and find out!


Page Size – It’s important to keep your page’s file below 3mbs. The larger the size of the page, the more time it takes to load. Sites that take a long time to load lose viewers and reflect negatively on the brand.

Page Requests – Keep your page requests below 32. What is a page request, you ask? A page request is when a visitor to your site clicks something that causes their browser to fetch something from your server (i.e. a file, plugin, picture, etc.)

Page Speed – Your web pages should load within 3 seconds. This attribute overlaps with Page Size and Page Requests.

Browser Caching – Implementing browser caching on your website helps speed up your web pages. Browser caching stores commonly used content that displays on your web pages.

Page Redirects – Page redirects increase the loading cycle, which in return increases the load timing of a web page. Eliminate all page redirects to help increase page speed.

Compression –  Make sure all of your JavaScript and CSS are properly compressed. This makes your website run much faster.

Render Blocking – Remove or defer JavaScript and CSS that interferes with loading above-the-fold content.


Responsive – Responsive design gives you a bump in search rankings for searches on mobile devices.

Viewport – The viewport lets you control your page width and scale on different device types.


Page Titles – Page titles should be no longer than 70 characters in length and not repeat keywords.

Meta Description – Meta descriptions should be no longer than 155 characters in length and should be relevant to the page.

Headings – Heading tags distinguish headings from core page content.

Sitemap – Sitemaps help users navigate your site quickly and easily.


SSL Certificate – SSL certificates protect websites from attacks and give visitors confidence that your site is authentic and trustworthy.


About dR

At designRoom, we make it our business to find real answers and create custom healthcare brands. We believe effective healthcare branding is grounded in research, directed by insight, and driven by strategy.

We love seeing how strategic branding helps the right clients find the right organizations and receive the right care. That’s been our focus for over a decade. Today designRoom is an award-winning, national branding and design firm, known for helping clients build and promote healthy, sustainable brands. And we are super proud of that.

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