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What We Do

Behavioral Healthcare Branding, Assessments & More

There is a process, and a natural flow, to the way we build a healthy brand. As we work through each phase, with clients closely involved, change happens. A renewed sense of organizational identity, unity, and mission emerges. Clients take this journey with us and end up in a better place, with a brand that looks right, feels right, and encourages growth.

Healthy branding starts with an assessment, which reveals key insights and becomes the basis for a brand positioning. To get there, we ask questions, we listen, and we learn. This can include a variety of qualitative and quantitative research. We assess the existing visual brand and primary messaging, along with culture, history, environment, and audience. The information we mine in assessment becomes the foundation of all branding work.

Assessment leads to the big ideas and the concepts clients see as we build the brand. Along the way, clients will see sample logo boards, primary messaging and copy examples, and concept sketches. Approved concepts for brand components are then moved to final design, which includes brand colors, typefaces, image strategies, tone of voice, website design, and brand usage guidelines. Deliverable components will depend on the scope of the project.

Your healthy brand is launched into the world. No two brands are the same, but every new brand needs a launch plan. An effective brand launch includes a timeline for a phased rollout, key messaging and imagery, a media plan, signage, and events.

A healthy brand will grow. Here are a few things we have done to help client brands: ad campaigns; PR campaigns; marketing campaigns for new services, products, and facilities; annual reports; brand videos; and email marketing.

“I trust them with my brand. I trust them with my marketing business. They will not steer you wrong. They will ensure everything is on point moving forward.”

Lauren Byers, Vice President, MarshBerry

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

Denise Corbisiero, COO, Integrity Billing

“We trust them as true professionals who really understand the process that’s required to do things right.”

Carole Boye, CEO, Community Alliance

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

Anthony Guido, VP of Communications & Marketing, Cohen Veterans Network

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

Laura Bren, President, Deeley Insurance Group

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

Travis Pearson, CEO, Endeavors

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

Matthew Wolf, Vice President, Seabrook

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

Marvin Ventrell, Executive Director, National Association of Addiction Treatment Providers

“Take the time to let designRoom get to know you. It is amazing that they get to the core of who you are…”

Jonathan Lee, President & CEO, Signature Health, Inc.

“They became much more like partners deeply embedded inside our business.”

Travis Mlakar, President, Millcraft Paper

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