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Branding Challenge

In the complex field of mental health care, clarity, and consistency are the keys to a big impact. With a diverse audience, Community Alliance needed their brand to better reflect the quality of their outcomes and services, while staying true to their legacy as a fabric of the community.


They could have handed the project to a number of marketing agencies, but they weren’t going to settle for just anyone. Specifically, they wanted a creative partner with behavioral health experience.

Branding Insight

We interviewed a mix of internal and external stakeholders – payers, referral partners, board members and staff – and completed a competitive review. One of the biggest “aha” moments was when payers said that the original “Journey to Recovery” implied the organization took its time.


While the assessment revealed an area for improvement, it also conveyed that Community Alliance’s strong reputation and core mission needed to be preserved in the rebrand.

Branding Solution

We used the audience’s insights to fuel our creative process, developing a number of logo and tagline options that aligned with the research findings.


“We landed on a logo that takes our visual legacy and heritage into account while bringing us into the modern era,” said Carole. “We also have messaging that better reflects who we are, what we do, and why we’re important.”

“We realized we needed to emphasize results...This goes beyond marketing – it’s a cultural change.”

Carole Boye, CEO, Community Alliance

Branding Impact

Now that the logo and tagline work is complete, we’ll bring these elements to life through a variety of print and digital media, including sales collateral and the website. While there’s still work to be done, the brand research has motivated the organization to evolve in ways that will pay off for years to come.


“We’re taking a closer look at what we offer and how we offer it to better align with needs and expectations,” said Carole. “I could have paid half as much for a new logo and tagline, but I would have never received this level of guidance. They are true professionals who understand the process required to do things right.”

“I trust them with my brand. I trust them with my marketing business. They will not steer you wrong. They will ensure everything is on point moving forward.”

Lauren Byers, Vice President, MarshBerry

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

Denise Corbisiero, COO, Integrity Billing

“We trust them as true professionals who really understand the process that’s required to do things right.”

Carole Boye, CEO, Community Alliance

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

Anthony Guido, VP of Communications & Marketing, Cohen Veterans Network

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

Laura Bren, President, Deeley Insurance Group

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

Travis Pearson, CEO, Endeavors

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

Matthew Wolf, Vice President, Seabrook

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

Marvin Ventrell, Executive Director, National Association of Addiction Treatment Providers

“Take the time to let designRoom get to know you. It is amazing that they get to the core of who you are…”

Jonathan Lee, President & CEO, Signature Health, Inc.

“They became much more like partners deeply embedded inside our business.”

Travis Mlakar, President, Millcraft Paper

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