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CHALLENGE

Arthritis, fasciitis, tendonitis – just saying the words is painful enough, but dealing with any one of these recurring problems can be excruciating. Seeing how frustrated his patients were, our orthopedic surgeon client, Dr. Reuben Gobezie, was poised to make a difference. With a pioneering spirit, he founded a new medical practice that makes advanced, non-surgical treatments accessible to patients plagued with chronic injuries. Specifically, his techniques leverage a patient’s own stem cells and platelets to stimulate tissue repair.

 

The concept was innovative, but it would raise a few skeptical eyebrows. It certainly wouldn’t appeal to everyone, at least initially. Thus, he needed a brand identity that would hone the treatments’ natural science and healing powers to appeal to open-minded patients who are desperate to maintain their active lifestyles.

INSIGHT

As we brainstormed ideas for the brand, we put biology at the center of our thinking. While the treatments seem foreign and complex, they’re really all about encouraging our bodies to help our own bodies. In other words, they’re about our cells becoming naturally inspired to restore or regenerate chronically painful joints and muscles. So, we built a brand strategy rooted in this positive theme of “regeneration,” calling the practice Regen Orthopedics.

Solution

Our simple, straightforward name demanded an equally direct tagline, “Helping Your Body to Heal Itself.” It says exactly what Dr. Gobezie’s treatments do.

 

When it came to the logo, we lowercased “Regen Orthopedics” to reinforce the approachability of the small practice. The multi-dotted circle next to the name spins us into the micro-world of plasma, platelets, and stem cells. Not only does it symbolize using patients’ own cells for healing, but it also speaks to the cyclical nature of life.

 

In regards to color, the calming blue and purple palette was used to eliminate any fear or tension toward the brand.

 

Beyond the name and logo, we’ve expressed the Regen Orthopedics brand at every touchpoint, including their print ads, email marketing, website, and search engine optimization. Understanding the audience’s need to be informed, we recommended an education-rich website filled with FAQs, testimonials, and videos to highlight the benefits of the treatment

Impact

Using simple, yet impactful, descriptors and imagery, we breathed life into Regen Orthopedics, which opened its doors in 2014. We created a compelling brand identity that unites internal leadership around a common language and intrigues the intended audience, making the unknown treatments more engaging and desirable.

“I trust them with my brand. I trust them with my marketing business. They will not steer you wrong. They will ensure everything is on point moving forward.”

Lauren Byers, Vice President, MarshBerry

"Our client base increased. Our staff base increased. Our reputation and notoriety in the industry increased. The branding has lifted us up to be very confident.”

Denise Corbisiero, COO, Integrity Billing

“We trust them as true professionals who really understand the process that’s required to do things right.”

Carole Boye, CEO, Community Alliance

“They really bring in the heart behind the message. They tell the story in ways that are compelling. They’re really creative and that matters.”

Anthony Guido, VP of Communications & Marketing, Cohen Veterans Network

“…we really felt that they understood what we wanted to accomplish. They listened to us instead of puking their process on us.”

Laura Bren, President, Deeley Insurance Group

“Loved the process – we got so much more than a new logo; helped us unite around a common mission and language.”

Travis Pearson, CEO, Endeavors

“This input helped us work better together as a team. The whole brand refresh process was a wonderful team building opportunity.”

Matthew Wolf, Vice President, Seabrook

“We never had the production value in terms of the presentation/signage – the quality was new and impressive and people really embraced it.”

Marvin Ventrell, Executive Director, National Association of Addiction Treatment Providers

“Take the time to let designRoom get to know you. It is amazing that they get to the core of who you are…”

Jonathan Lee, President & CEO, Signature Health, Inc.

“They became much more like partners deeply embedded inside our business.”

Travis Mlakar, President, Millcraft Paper

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