Posts Tagged ‘rebranding process’
Make or Break a Rebrand: Critical Elements
Yes, there are elements that will make or break a rebrand. We will talk about a few of them. But first, think of your favorite brands… What comes to mind? You likely thought of a company name – perhaps Amazon or Dunkin? Or maybe you visualized a logo – a pair of golden arches or…
Read MoreStep Four in Our Branding Process: Deliver
The last three entries in this series have focused on our process for making successful work. Step 1 focused on DISCOVERY, Step 2 focused on DEVELOP, and mostly recently I wrote about Step 3’s subject DESIGN. The final step in our process is DELIVER. Step 4: DELIVER Bring to a destination, make a delivery Deliver…
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