Are you ready for a rebrand? Take our quiz to find out

A healthy brand is one that inspires engagement and aligns everyone in your organization around your vision, mission, core values and marketplace position. To take the first step toward a healthier brand, we’ve put together a quiz that can reveal key insights to your existing strategy and help you decide if you’re ready to make a change.

1. Do you know your company’s values?

YES, we have a clear positioning statement that accurately conveys who we are as an organization, as well as key messaging that is consistent with that statement. Our team members understand and communicate the organization’s mission, vision, and values.

NO, our values, vision, and mission is unclear or out of date and doesn’t reflect our current internal culture.

2. Do you communicate consistently with other key leaders in your company?

YES, I am aware of the roles of other leaders in the company and we meet at least once per month to communicate the latest business objectives, challenges, and needs.

NO, I am still working to understand the roles of all key leaders and we meet rarely/inconsistently to communicate the latest business objectives, challenges, and needs.

3. Do you have a strategic business plan aligned with your brand strategy?

YES, our organization follows a strategic business plan that flows from our brand strategy, and key stakeholders and department heads are aware of it. We are all (or mostly) in alignment and moving in the same direction!

NO, our organization’s strategic business plan is not aligned with our brand strategy. We may not have a brand strategy and/or a strategic business plan, and/or key stakeholders and department heads are not aware of it.

4. Do you have a cohesive visual identity?

YES, we have a distinct, memorable logo that accurately represents our brand and unique position. We have brand guidelines to define design elements (colors, fonts, typography, etc.). All internal and external marketing and communication components (website, social, emails, print collateral, signage, etc.) maintain a consistent look, feel, and tone.

NO, our logo isn’t distinct/readable or accurately represents our brand and unique position. We don’t have brand guidelines and our marketing doesn’t have a consistent look, feel, or tone.

5. Do you have an online presence?

YES, our website clearly communicates who we are, what makes us different and what services we offer, with important pages in main navigation. Our website analytics are routinely reviewed to understand traffic patterns, top content, and more. We have consistent branding and messaging across our website, social channels, and digital advertising.

NO, our website does not clearly communicate who we are or what services we offer. We rarely/inconsistently look at our website analytics. We don’t have consistent branding across our website, social channels, and digital advertising.

Working on a clear vision for you project is a do or die when it comes to growing a cloud business over the next decade. On the birght side, it looks like the web will continue to grow considering how many people, globally are using internet, and need to have an opportunity to fill in their views. BAM STUDIO uses some of the modern tools and technologies to fill the niches.

6. Is your brand reflected in your in-person engagement?

YES, our physical space brings our brand positioning to life—from verbal greetings and lobby/waiting room décor to pamphlets, magazines and business cards. All staff members reflect organizational values when interacting with visitors—from intake greeting to completed care.

NO, our brand is not reflected in our physical space or materials. Staff members don’t consistently reflect organizational values when interacting with visitors.

7. Does your audience know who you are?

YES, our brand/name has a level of recognition in the communities we serve. People know who we are, why they’d come here, and what sets us apart.

NO, we have noticed confusion in the market between us and some of our competitors. We may have a sub-brand nobody knows is connected to our main brand, or low awareness in the communities we serve.

Results

Mostly YES – 6 or 7 Yes

Nicely done, you have a healthy brand! You’ve put in the work to stay fresh and relevant. Continue to follow your strategic plan as you build future campaigns and grow your team. Revisit this quiz often to make sure your brand is in tip-top shape.

Some YES, some NO – Between 3 and 5 Yes

Oh no, your brand might be under the weather. It’s time to realign your organization with a strategic plan and values that reflect your position. Identify your weaknesses and, if needed, seek help from the professionals. After all, you deserve marketing and communications you believe in.

Mostly NO – Between 0 and 2 Yes

Well, things aren’t looking great, but consider this your starting point. Without a clear message and vision, your brand is confused—and your staff and clients/patients probably are, too. Review this checklist and plan your next steps to achieve a better bill of health.