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At designRoom, AI Is Our Darkroom, Not Our Camera: Why Human-Led AI Strategy Prevails

February 4, 2026

There’s a lot of noise right now about how companies “use AI.” Most of it centers on speed, automation, or…

When the Ground Keeps Shifting, Mission Still Matters

January 27, 2026

How designRoom Supports Nonprofit Marketing During Uncertainty Right now, many addiction, mental health, and mission-driven nonprofits are holding their breath.…

7 Steps to a Successful Photo/Video Shoot

March 20, 2025

We recently returned from a client video and photo shoot in Florida. It was a success, as we captured what…

Why Logos Still Matter – 12 Years Later

May 30, 2024

I’m sure you all probably remember designRoom’s very first blog, 2012’s smash hit, Why Logos Matter.  No? I didn’t either…

Win a Chad Gordon original metal print from his recent trip to Iceland!

September 27, 2023

Enter your email for a chance to win a 13″ x 19″ infrared Iceland print! Submit your email by October…

That Fire and Ice Feeling (Reflections on a Journey Through Iceland)

September 18, 2023

Bucket List. It has always seemed like such a morbid, foreboding phrase to me – so final. And so trivial.…

After the Rebrand: NAATP, 7 years later

July 11, 2023

BEFORE For a designer, creating a logo and visual identity for a client is a labor of love. It is…

Stand out by Activating your Visual Brand

July 28, 2021

You may have heard the phrase “Brand Activation” or “Brand Activation Plan.” Google it and you’ll find many different definitions,…

Brand Imagery: What it is and Your Guide for Success

October 7, 2020

How can you make your brand image stand out? Imagery has played a major role in branding since the beginning…

A loss for words: Staying on-brand during turmoil

June 7, 2020

This month I intended to write about the difference between branding and marketing. But words didn’t come. So, I shifted…

A pandemic doesn’t have to inspire pandemonium.

April 29, 2020

Yes, the times they are a changing. But what we’ve discovered is that as much as some processes have changed,…

Brand Guidelines: Critical for Successful Branding

October 31, 2019

People come to us to design logos. It is the favorite part of my job and an integral part of…

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