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Brand Conversations

By Joe Miller | February 28, 2019

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Brand conversations heard along the path of a career: most of them of the one-sided variety. We respond, resolve branding issues and almost always deliver more than the client expects, especially compared to their expectations at the beginning. Brand conversations are important. Have them. These are actual excerpts from some of ours, with clients and just us:

We need a new brand.

We need a new logo.

We don’t need any branding.

We can’t afford branding.

We just need new colors.

My web developer created our brand.

We just did website optimization.

It’s just a name, it doesn’t matter.

I just want a logo refresh.

It’s just words.

I like them both.

Can you combine these two ideas?

We need to appeal to everyone.

That’s exactly who we are.

We want room to grow.

We’re not sure where or how we want to grow.

Can I see it on a golf shirt?

Can I see it on a golf ball?

What do you mean by branding?

I want to be taken seriously by the big CEO’s.

My team loves our new brand!

I love my new brand!

We’ve tripled our business since rebranding.

Our new brand is the heart of everything we are and everything we do.

You don’t necessarily need a new brand. But you do need to have regular conversations about your brand with a team that represents a cross section of your organization. It’s like preventative medicine. Do it and you will remain healthy. Because your brand is perhaps your most valuable asset. Give it the attention it deserves and you will become more of the organization you want to be.

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Author

Joe Miller

Joe delivers copy, generates concepts, and helps determine strategy. He’s been doing it since 1991 when he started working with a small downtown Cleveland marketing firm. Joe joined the designRoom team as a freelance writer in 1993. He has an annoying knack for finding the core of a problem and the heart of a solution. He also makes the best coffee in the office. In early 2008 he joined the Marketing & Communications team at the Ohio Lottery. While there, Joe led the team that developed and implemented the Lottery’s first-ever social media initiative and crafted the Ohio Policy and Procedures and Terms of Use that guided all the Lottery’s social media involvement. In addition, he created a Winners are Everywhere campaign and managed the creative agency responsible for its implementation. Joe is also a professional musician and educator and occasional composer. He’s the Jazz Trumpet faculty and Jazz Combo conductor at Cleveland State University and has performed all over the world.

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Laura Bren, President, Deeley Insurance Group

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Travis Pearson, CEO, Endeavors

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