Community Alliance Behavioral Health Marketing Success Story

Marketing Challenge

Community Alliance is driven to put recovery in reach for all of Omaha. They are actively working to make recovery possible for people who struggle with mental health and substance abuse issues so they can learn to live, work and thrive within the local community.

With the support of designRoom and Rehab Center Marketing services, the behavioral health organization is working towards a lofty goal of building awareness for their integrated health care model that will result in increased client acquisition. They are aiming to grow to 10,000 clients per year in three years, and hope to promote inclusivity and engagement for all audiences, regardless of race, culture or socioeconomic status.

The challenge for Community Alliance is finding an effective way to position itself as a viable integrated health care provider. In an era where many people start their research, and even potentially their treatments, online, the goal is to position Community Alliance as an authority figure in the mental health field and to talk about what makes their culture unique.

designRoom designed and wrote Facebook and Instagram posts for Community Alliance social media channels as a part of the monthly marketing strategy.

Marketing Insight

designRoom has worked with Community Alliance on their rebranding efforts in the past, and with this new goal, we shifted our focus to improving their behavioral health marketing efforts. We saw a need to improve their digital footprint and to highlight their culture in a way that grows awareness and encourages individuals to seek their help.

 

Marketing Solution

Through a comprehensive digital marketing strategy, designRoom helped Community Alliance grow its digital footprint throughout the pandemic and beyond. By building an active presence on social media, creating a monthly email newsletter, and enhancing their website with fresh content and an educational blog, we were able to help position Community Alliance as a leader in the mental health community, although for more diverse  businesses there are also options that let you learn how SEO impact on local businesses and how to use them for yours. 

Along with improved digital behavioral health marketing tactics, we also implemented a 40th Anniversary Logo, a branded story video to put faces to their brand, and two annual reports highlighting clients’ successes at Community Alliance.

To further enhance our outreach, they can integrat a paid media advertising agency into our strategy, leveraging their expertise to create targeted ad campaigns that can complement their influencer partnerships. By analyzing audience demographics and preferences, they ensured that our message reached those who needed it most. This combination of influencer marketing and strategic paid media not only maximized our reach but also reinforced Community Alliance’s commitment to mental health advocacy. As a result, they can witness increase in engagement and participation from the community, solidifying Community Alliance’s reputation as a leader in the field.

designRoom pulled quotes and data to create compelling on brand social media graphics.

Marketing Impact

While the impact of our enhanced digital marketing efforts is still being felt, we were initially able to help grow new visitors to the site by 64% and improved their time spent on the Community Alliance website. Organic search is driving more new users to the website than any other channel, and the click-through-rate on blogs and newsletters is higher than the average for the health care and non-profit industry. Social is growing to be a driving referral source for Community Alliance, with a 106% increase in Facebook visits from 2020 to 2021.

“With such a focus on traditional marketing efforts within the local Omaha community, it never occurred to us we could be making a larger-scale impact by utilizing digital marketing to build awareness for our integrated health organization. designRoom has managed to maintain our brand identity across all marketing channels and help us make noticeable strides towards our goals.”

– Carole Boye, CEO, Community Alliance