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Kelly Farrell

CEO & Founder of designRoom

Kelly has a unique talent for uncovering what's special about her clients. It’s her specialty, and the heart of how designRoom approaches branding.

Kelly learned design and branding while working in advertising as an Art Director, Designer, and Account Representative for several national/regional brands; Cellular One/Ohio, Northfield Park, National City Bank, and Mr. Hero. Her future, however, included a more passionate approach to the work and more direct engagement with her clients.

In 1990 designRoom was born. One room. One designer. And lots of room to grow.

Today, under Kelly’s leadership, designRoom is a national, award-winning branding and design firm. With her innate ability to see the right solution and her passion for helping clients reach their goals, Kelly is a fierce brand advocate for behavioral health organizations across the U.S.

Her unique approach makes her a sought-after national speaker on the importance of branding in behavioral health. Kelly focuses on how branding can unify an organization internally, amplify their unique market position, and help them move in a positive, sustainable direction.

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"If all of us are together in a room, we can come up with what we need to for the client. I get that from trusting in our team, and I’m honored to be around people who are that committed."

Kelly Farrell

CEO & Founder of designRoom

Most Recent Blog Posts

WordPress Website Security: A Practical Approach to Keeping Your Website Protected

By Shaun / November 12, 2026

Website security can sound scary. We often hear on the news about hacked websites, stolen passwords, malware, and data breaches.…

Turning a Behavioral Health Annual Report Into a Powerful Communication & Marketing Tool

By Shaun / September 8, 2026

For behavioral health organizations, an annual report should be a lot more than a recap of programs, finances and accomplishments.…

3 Things I Learned About the Creative Process From Teaching Creative Writing

By Shaun / July 28, 2026

As I mentioned in my last blog on the topic, I’ve spent the last two years earning my Master of…

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