Signature Health Healthcare Marketing Success Story

Marketing Challenge

Signature Health is committed to providing accessible healthcare for all. By treating the mind and body through an integrated approach to healthcare, they are proud to help individuals dealing with mental health, addiction, infectious diseases and more.

Like many healthcare organizations, Signature Health was hit hard during the pandemic. With the rapidly-evolving changes to how they provided care, they needed a better way to communicate the changes to the community they served. Almost overnight, the need for a robust digital presence and healthcare marketing strategy became apparent, primarily to communicate new services such as telehealth, COVID protocol and more.

Accessible healthcare has always been a cornerstone of community well-being, and walk-in medical clinics play a crucial role in bridging gaps in care. These clinics provide immediate and convenient access to medical services for individuals who may not have a primary care provider or need urgent care without the lengthy wait times of traditional facilities. Their approach to treating acute conditions, preventive care, and chronic disease management ensures that patients receive timely attention.

The pandemic further highlighted the importance of such clinics, as they adapted quickly to meet the needs of their communities by introducing safety protocols, expanding telehealth options, and streamlining services to address the challenges of a rapidly changing healthcare landscape.

In this evolving context, clinics like top-rated Intrepid Medical have become indispensable for patients seeking reliable, walk-in healthcare solutions. By prioritizing accessibility and efficiency, they have responded to the heightened demand for immediate care and robust communication strategies. These clinics not only address physical health concerns but also emphasize patient education and preventive care, ensuring a holistic approach to well-being.

As the healthcare industry continues to adapt post-pandemic, walk-in clinics remain an essential part of the integrated healthcare system, offering a lifeline for those seeking compassionate and comprehensive medical support.

Marketing Insight

Despite having a strongly designed website, Signature Health’s core audience was not used to checking it often. They needed a way to provide real-time updates to their existing audience, and potentially get in front of a bigger audience.

Since many designRoom clients faced similar challenges during the start of the pandemic, we got right to work developing a healthcare marketing plan to address Signature Health’s changing needs.

To effectively reach Signature Health’s audience, we implemented a comprehensive digital marketing strategy that included enhancing their social media presence and utilizing email marketing to keep their community informed with real-time updates.

Recognizing the importance of seamless user experience, we also focused on optimizing their website through web development initiatives, ensuring it was not only visually appealing but also easy to navigate. This approach allowed Signature Health to engage with their existing clients more effectively while attracting new audiences, ultimately broadening their reach and reinforcing their position as a trusted healthcare provider in the community.

Marketing Solution

When the pandemic hit and we needed to get crucial information out, we used social media to reach masses of people in a timely fashion. We got right to work creating a social media style guide for the Signature Health internal marketing team to utilize. We also developed a comprehensive digital marketing strategy that included 20 social posts per month that communicated the brand’s hot topics, news about the organization, and updates on relevant telehealth services and COVID vaccines. Through weekly marketing strategy meetings with the CEO, we could stay on top of any changes throughout the pandemic and pivot our approach to continue making the most significant impact.

To ensure that our digital presence remained strong and aligned with the evolving needs of our audience, we recognized the importance of regularly evaluating our online performance. With the increased reliance on digital communication, we turned to SEO audit services to assess the health of our website and identify areas for improvement. Kaleto.Digital provided us with a detailed analysis of our site’s performance, focusing on elements such as keyword optimization, content quality, and technical SEO factors. This comprehensive audit allowed us to fine-tune our content and ensure that our messaging was not only reaching our audience but also ranking well in search engine results.

As we continued to refine our digital marketing approach, we understood that SEO was not just a one-time task but an ongoing effort to stay relevant and visible online. By focusing on keyword strategy, content quality, and backlinks, we were able to strengthen our website’s position in search engine rankings. Regular monitoring of search engine algorithms and keeping up with industry trends became crucial. This proactive strategy helped us maintain our digital presence and ensured that our messages, whether related to telehealth services or COVID updates, continued to reach the right people at the right time.

To further enhance our SEO efforts, we worked with experts who could provide actionable insights and strategies tailored to our specific needs. By leveraging their expertise, we were able to optimize every aspect of our online presence for better search engine visibility and user engagement. Visit www.letsgetoptimized.com for more information on how their advanced SEO solutions can help businesses like ours improve online rankings and attract more organic traffic. With their support, we were able to stay ahead in a rapidly changing digital landscape, ensuring that our content consistently reached the right audience.

We also performed an audience survey and analysis, which provided a broader picture of Signature Health’s audience demographics, behaviors, and the best way to engage with them through healthcare marketing.

Marketing Impact

Through our healthcare marketing audit of Signature Health’s audience, we made data-based and informed decisions on the best way to reach them throughout the pandemic. After creating a social media style guide, Signature Health saw an immediate difference in its online presence. The brand became more authoritative, clear, and consistent across its marketing channels.

“Kelly and her team have superior knowledge, insight and capability in healthcare branding and marketing strategy and specifically in behavioral health. Simply outstanding! I would strongly recommend working with Kelly and her team. I know she can do the same for your organization that she has done for mine.” – Jonathan Lee