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These days, it’s harder than ever to stand out in a crowd. Typography is a great example of this problem in a nutshell; most templated websites use the same handful of free fonts. Many small businesses use fonts that come preinstalled on computers, that everybody has.  Of course, sometimes using a common typeface is inevitable…

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The typeface, or font, a brand uses is as important as the words it forms. In written materials, the font is as close to a “voice” as the reader will get, and voice is critical to establishing a brand’s personality. When we brand a company, we often suggest a font from the Google Fonts library…

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