Posts Tagged ‘branding process’
Step Four in Our Branding Process: Deliver
The last three entries in this series have focused on our process for making successful work. Step 1 focused on DISCOVERY, Step 2 focused on DEVELOP, and mostly recently I wrote about Step 3’s subject DESIGN. The final step in our process is DELIVER. Step 4: DELIVER Bring to a destination, make a delivery Deliver…
Read MoreStep Three in Our Branding Process: Design
So, in steps one and two we’ve discovered key information about our client’s brand and we’ve developed that information into key words and logo concepts, as well as ideas for tag lines. We have used what we’ve learned as the foundation for positioning and branding and presented a slew of concepts. Our client has picked a path, or two or three. That brings us to Step Three in our Process: Design.
Read More