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Take a Position

By Kelly Farrell | March 23, 2017


It’s my theme for this year – Take a Position.

It’s not like I didn’t have a position. I did. My business does. We build healthy brands, and we help organizations that help people. But during the course of a year, or five or ten, it’s easy to get caught up in the day-to-day stuff and lose sight a little bit of what you really stand for.

So, I’m taking, or re-taking, a position. I’m opening up my self and the studio. Through our tiny video series, our blogs, and our pictures, I’ll share my thoughts, my observations, and my insights on branding best practices. My whole team will be doing this, too. I invite everyone to see inside designRoom. No scripts, very little planning, no big production (ok a bit of makeup)… just us.

The position I strive for is real, transparent, committed, full of belief in my people and my clients and, not least of all, scrappy (my favorite).

Of course, this means I might be sharing my flaws, or confronting an insecurity, or risking you making fun of me or disagreeing with me. To tell you the truth it’s a little scary to let people see how I process and operate.

Oh well. I’m scrappy. I can take it. ☺

I ask our clients to open up, to let us see every aspect of their organizations, so we can help them take a position they can own and profit from. It only seems fair that I open up and let you see inside ours.

I hope you find what I share insightful and helpful. The goal, and my promise, is to share content that will help you grow and sustain your healthy brand. Taking a position is a great way to start!

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Kelly Farrell

Kelly has a unique talent for uncovering what's special about her clients. It’s her specialty, and the heart of how designRoom approaches branding.Kelly learned design and branding while working in advertising as an Art Director, Designer, and Account Representative for several national/regional brands; Cellular One/Ohio, Northfield Park, National City Bank, and Mr. Hero. Her future, however, included a more passionate approach to the work and more direct engagement with her clients.In 1990 designRoom was born. One room. One designer. And lots of room to grow.Today, under Kelly’s leadership, designRoom is a national, award-winning branding and design firm. With her innate ability to see the right solution and her passion for helping clients reach their goals, Kelly is a fierce brand advocate for behavioral health organizations across the U.S.Her unique approach makes her a sought after national speaker on the importance of branding in behavioral health. Kelly focuses on how branding can unify an organization internally, amplify their unique market position, and help them move in a positive, sustainable direction.

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