Get the latest word on industry trends, helpful insights and agency news – all with a focus on organizational wellbeing.
Summer Fun, Until You Get Burned
Summer fun? What’s so fun about summer? If you’ve been burned like I have, you might want to apply a…
If you were a color…
If you were a color, what would your name be? No, this isn’t that game in which you combine the…
Maybe It’s Time
Hey all you business leaders who apologized for your brand identities before you handed me your business cards — maybe it’s time…
A Brand May Be
Imagine what your brand is, and what it may be. It’s a healthy branding exercise. I often think about what may be. Since it’s…
Motivation is a Marathon, Not a Sprint.
Motivation is a marathon, not a sprint. A fact I’ve always known but was (painfully) reminded of at our latest trade…
UP JUMPED SPRING! MOTIVATION
My motivation is being hit with a case of Up Jumped Spring, one of my favorite seasonal jazz tunes, and one…
Five Ways to Grow Your Brand
So you want to grow your brand? That’s not such a difficult leap. Maybe you’ve been struggling lately and are…
SEO is About Audience
Before anything else, SEO is about audience. Courtesy of Rodney Dawson Principal/Project Coordinator, Great Lakes Tech Solutions, LLC You want the…
Ending Leads to Beginning
All through Charlie Parker’s bebop tune, Anthropology, practically every ending leads to beginning. It’s a trait peculiar to bebop, and a…
Semicolon
I like to use a semicolon. A semicolon can serve a good purpose in a sentence and a story, as a…
Preparing for Change
A guest blog contributed by Gary Humble of Pinnacle Partners. You have heard it said before — “Change is coming.”…
A Healthy Brand Story
We love clients like Jeanne Coughlin. We love all of our clients, of course, but we have a rather long…