Get the latest word on industry trends, helpful insights and agency news – all with a focus on organizational wellbeing.
Trade Show Good, Bad, and Ugly
We have witnessed trade show good, bad and ugly. For as many businesses that we see do great shows, there are…
Images Versus Words
In the battle of words versus images, who wins? Here’s my recurring scenario: Images are everything. Nobody reads anymore. Media…
5 Great Resources for Unique Imagery
For years, stock photography has been something you order from other companies, but thanks to the advent of digital photography…
My White Christmas
I’ve had my white Christmas, and it was enlightening. Among other things, the holidays for me mean once-a-year kind of…
Guest Blogger – Shannon Blaz: What’s First, Design or Content?
“Content precedes design. Design in the absence of content is not design, it’s decoration.” –Jeffrey Zeldman We’re designers. We crave…
I Learn Everything on the Internetz, and Cat Videos.
Everything I know today that’s worth anything I learned on the internetz. I Googled heroin addiction today. Not because I’m…
Apple’s Maps Connect: How To Position Your Business On The Map
Continuing Apple’s effort to make Maps more accurate, Apple quietly launched a portal called “Maps Connect” to let local businesses…
Reign of Radiance – Pantone Color of the Year: PMS 18-3224
When we create a new brand or update an existing one, we will provide the client with a set of…
Typography: Floundering in a Sea of Design
I have a great fondness for typography, especially type layout. Since I can’t sketch or draw or design, in the…
Tag Lines: How to Make a Good One
“Experience the Difference.” “Tomorrow’s Solutions, Today.” “The Strength to Be There.” “Excellence Through Total Quality.” “We Make It Better.” “Ask…
Special Guest Blog: It’s Not Just What You Say, It’s How You Say It
At Muse Content Group, our professional writers are trained to adapt messaging to suit the voice of the brand. Here’s some insight into the process we use to pack client words with personality.
Meet My Creativity Mantras: “What if?” and “Why not?”
Patty Flauto has had “innovation” and “creativity” in her job description her entire career. Developing new ideas and finding practical ways to implement them is her passion. Patty Flauto is a creativity consultant. She has years of business experience in entrepreneurship, product design and innovation. Her training and development sessions provide companies with practical solutions to create and sustain a culture of innovation in any organization.