Get the latest word on industry trends, helpful insights and agency news – all with a focus on organizational wellbeing.
A Brand May Be
Imagine what your brand is, and what it may be. It’s a healthy branding exercise. I often think about what may be. Since it’s…
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UP JUMPED SPRING! MOTIVATION
My motivation is being hit with a case of Up Jumped Spring, one of my favorite seasonal jazz tunes, and one…
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SEO is About Audience
Before anything else, SEO is about audience. Courtesy of Rodney Dawson Principal/Project Coordinator, Great Lakes Tech Solutions, LLC You want the…
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Ending Leads to Beginning
All through Charlie Parker’s bebop tune, Anthropology, practically every ending leads to beginning. It’s a trait peculiar to bebop, and a…
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Preparing for Change
A guest blog contributed by Gary Humble of Pinnacle Partners. You have heard it said before — “Change is coming.”…
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A Healthy Brand Story
We love clients like Jeanne Coughlin. We love all of our clients, of course, but we have a rather long…
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Let’s Face Heroin Addiction
We shared this heroin addiction campaign blog a year ago. It is reposted because the situation is not getting better. (Blog…
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Messaging and Music
It is well researched and well documented that a simple tune can amplify any message. So unless you’re a Keats,…
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Trade Show Good, Bad, and Ugly
We have witnessed trade show good, bad and ugly. For as many businesses that we see do great shows, there are…
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Images Versus Words
In the battle of words versus images, who wins? Here’s my recurring scenario: Images are everything. Nobody reads anymore. Media…
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My White Christmas
I’ve had my white Christmas, and it was enlightening. Among other things, the holidays for me mean once-a-year kind of…
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