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My Top 7 Resources for Color Inspiration
I spend less than two minutes picking paint colors from that massive swatch kiosk at Home Depot. I go with…
I Love Black, and Other Color Trends.
I own a creative studio. Every day here is colorful. Our designers are immersed in color, recommending palettes for client…
Reign of Radiance – Pantone Color of the Year: PMS 18-3224
When we create a new brand or update an existing one, we will provide the client with a set of…
What the Font!?
I’m warning you up front. That this is a curmudgeonly blog about design language. First, when speaking out loud of…
Typography: Floundering in a Sea of Design
I have a great fondness for typography, especially type layout. Since I can’t sketch or draw or design, in the…
Tag Lines: How to Make a Good One
“Experience the Difference.” “Tomorrow’s Solutions, Today.” “The Strength to Be There.” “Excellence Through Total Quality.” “We Make It Better.” “Ask…
Your Logo is Stupid. Love, Chad
Yes, your logo is stupid. And the fact that it is ugly isn’t what is making it stupid. It’s stupid…
Step Four in Our Branding Process: Deliver
The last three entries in this series have focused on our process for making successful work. Step 1 focused on…
We Opened Some Eyes (I Hope) at Open Minds!
Earlier this month in New Orleans I presented, along with long-time client, Jonathan Lee, CEO of Signature Health, a case study…
Special Guest Blog: It’s Not Just What You Say, It’s How You Say It
At Muse Content Group, our professional writers are trained to adapt messaging to suit the voice of the brand. Here’s some insight into the process we use to pack client words with personality.
Step Three in Our Branding Process: Design
So, in steps one and two we’ve discovered key information about our client’s brand and we’ve developed that information into key words and logo concepts, as well as ideas for tag lines. We have used what we’ve learned as the foundation for positioning and branding and presented a slew of concepts. Our client has picked a path, or two or three. That brings us to Step Three in our Process: Design.
Inspiration in Infrared
When we present concepts to clients, I often wonder if they think about how we got from the creative brief to the visual solution. I wonder if they try to understand the leap from words and thoughts to images/colors/type. Maybe they understand more than I give them credit for. Or maybe they don’t care at all and I am just wondering how I do it myself. I’m always a little surprised where inspiration comes from.