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A Reputation for Research. Everyone Should Embrace It.

Embrace the research. There are good reasons why you should. After eight months of brainstorming sessions, meetings, assessments, and everyday interactions – I’ve acquired a reputation for research. I never asked for this “researcher” title; I don’t go around shouting “I love data”. But I am curious. I ask questions. The answers aren’t all I’m…

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We Opened Some Eyes (I Hope) at Open Minds!

Open Minds 2014 Blog by designRoom Creative

Earlier this month in New Orleans I presented, along with long-time client, Jonathan Lee, CEO of Signature Health, a case study of his brand in front of more than 100 Behavioral Health professionals from all over the country. We spoke about the importance of, especially in a changing industry, positioning a brand for growth. It’s not…

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