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Past, Present, and Future

We deal with the past, present, and future. That’s what makes our branding so effective. And I can relate. As I’ve grown, I’ve rarely taken the time to look around and see what people I grew up with have gone on to achieve. It’s amazing to see where people land and what they end up…

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5 Brand Features That Give Me Goosebumps

Every time I walk through the doors of a well-positioned and branded behavioral health organization I get goosebumps. And as I visit with more of them, and speak with the incredible people that do the good work, the source of my goosebumps is clear. They all share some key traits. I’ve identified five brand features…

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Let’s Face Heroin Addiction

Let's Face Herion

We shared this heroin addiction campaign blog a year ago. It is reposted because the situation is not getting better. (Blog amended and edited on September 29, 2016.) After hearing and reading comments from good, smart people saying how pissed they are at the cost of an Epipen versus an overdosing addict’s access to Narcan and that we…

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