Get the latest word on industry trends, helpful insights and agency news – all with a focus on organizational wellbeing.
I Have an Idea…
I have an idea… That’s how it always starts. It scares practically everyone I say it to. This time of…
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Kelly wishes everyone a Happy Thanksgiving
Kelly wishes everyone a Happy Thanksgiving!
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Website SSL Certificate: What, Why, and How
What is an SSL certificate? I’ll explain. During our Brand Assessment process, we perform a website assessment. We utilize HubSpot’s…
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You Have a New Logo. Now what?
Launching Your New Logo: Six Critical Steps After months working with your branding agency, you just approved a new logo.…
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Kelly’s Travels: Across the Country in 21 Days
Kelly’s been traveling — helping clients, speaking, and learning. Let’s see where she’s been on her travels and what she’s…
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From the Heart, to the Heart
Brands that market from the heart will create strong, enduring bonds. I have seen it work. A Leading CRO agency…
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Make a Promise. Then Keep It!
Make a promise you can keep. Then keep it. This is something we recommend to clients, and is a quintessential…
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A Type Design Niche, By the Letter
While it’s still early in my career, I’ve been fortunate to have developed a type design niche. I have a…
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My 3 Favorite Photoshop Tools
Here are three of my most important and favorite photoshop tools I use for when designing digital assets: Fill /…
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Take a Position and Own It.
Yeah, we know how to take a position. That willingness to take a risk and act differently, as long as…
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Brand New Inspiration
Recently, I attended the Brand New Conference in Chicago, a “two-day event on corporate and brand identity with some of today’s…
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Reflections from NCAD 2017: Branding First
My reflections from NCAD? Branding first. Web next. While at NCAD, I noticed there is more chatter around branding today…
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