Get the latest word on industry trends, helpful insights and agency news – all with a focus on organizational wellbeing.
Avoiding Brand Burnout
Avoiding brand burnout. Is this a thing? In my experience, it is. And it causes problems that can lead to…
The Cube Logo Design: The National Association of Addiction Treatment Providers
Here’s a rare peek behind how I create a logo design — in this case, the new logo design for…
My Digital Detox
August 5, 2016 I did my detox, and I feel better. What about you — Can you let go? We…
Doctor C at State of Recovery
Kelly and Celeste and Doctor C at the State of Recovery Conference My summer fun has included a trip to Florida…
Summer Fun, Until You Get Burned
Summer fun? What’s so fun about summer? If you’ve been burned like I have, you might want to apply a…
Wine and Gold Winners
Something wine and gold happened to me while trying to figure out what to write in my color blog. Something wine-believable. Something unfor-goldable.…
If you were a color…
If you were a color, what would your name be? No, this isn’t that game in which you combine the…
Designing with Color in the Digital World
Designing with color in the digital world requires a specific outlook. It’s the same new story — everyone is overbooked, multitasking,…
Maybe It’s Time
Hey all you business leaders who apologized for your brand identities before you handed me your business cards — maybe it’s time…
Brand Reveal at NAATP Conference
Kimberly and I just returned from The National Association of Addiction Treatment Providers (NAATP) Leadership Conference in Ft Lauderdale. From the moment…
A Brand May Be
Imagine what your brand is, and what it may be. It’s a healthy branding exercise. I often think about what may be. Since it’s…
A Brand Refresher
A brand refresher is kind of like a spring-cleaning: getting the dust out and letting the fresh air in. Here’s…