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Branding is Good Medicine

Branding is good medicine. But sometimes, to help it go down, you need to add a spoonful of sugar. A couple weeks ago we held our annual designRoom strategic planning/branding workshop. It’s for the whole staff, and everyone prepares and contributes. The sugar I provided was lunch for everyone from L’ Albatros restaurant in University Circle,…

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Evidence-Based Branding

I hear a lot about evidence-based treatment as I travel. Over the past ten months I have been fortunate to attend behavioral health and addiction treatment trade shows and conferences across the country. These shows are pivotal for my personal growth. I am able to engage with experts in the field, current and potential clients,…

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A Reputation for Research. Everyone Should Embrace It.

Embrace the research. There are good reasons why you should. After eight months of brainstorming sessions, meetings, assessments, and everyday interactions – I’ve acquired a reputation for research. I never asked for this “researcher” title; I don’t go around shouting “I love data”. But I am curious. I ask questions. The answers aren’t all I’m…

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Make a Promise. Then Keep It!

Make a promise you can keep. Then keep it. This is something we recommend to clients, and is a quintessential part of healthy branding. The first part of the process is to assess the brand. What sets the brand apart from similar organizations? How is it special? What does it offer? This is positioning, and…

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Reflections from NCAD 2017: Branding First

My reflections from NCAD? Branding first. Web next. While at NCAD, I noticed there is more chatter around branding today than there was two years ago, which is great! Though branding is part of the conversation today, many still aren’t sure where branding fits within the process of marketing a new or evolving organization. CEO’s…

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Tiny Videos – Shaun’s 5 Criteria for Website Review

Brand assessment and website review involve thorough analyses of a brand’s digital footprint. There are many different ways to perform a website review. Many reviewers are subjective about what is important. Here are my 5 most important categories when reviewing a website: Information Architecture The site map and content organization are probably the least respected category in…

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