Posts Tagged ‘identity’
Brand Guidelines: The Gift That Keeps on Giving
Tis the season for a little song about the gift of brand guidelines: On the twelfth day of branding, the sales and marketing guy sent to me: Twelve colors clashing Eleven photos blurring Ten fonts a fighting Nine voices shouting Eight files crashing Seven typos grinning Six sub brands missing Five bro-ken links… Four mission statements…
Read MoreBrand Reveal at NAATP Conference
Kimberly and I just returned from The National Association of Addiction Treatment Providers (NAATP) Leadership Conference in Ft Lauderdale. From the moment we arrived Executive Director, Marvin Ventrell, and his staff treated Kimberly and I like family. We have been working with NAATP for the past six months to help re-brand the organization. The new brand reveal was dripped out online over…
Read MoreFive Ways to Grow Your Brand
So you want to grow your brand? That’s not such a difficult leap. Maybe you’ve been struggling lately and are unsure of what’s wrong. It seems like some organizations do everything right while others flounder. Aside from the business-typical answers — make smart financial decisions, nurture the right talent, plan ahead, hire effective leadership —…
Read MoreOwn Your Position
At dRC our goals are to help you to look right, be a healthy brand and own your position. Over the years we have found that the timeless branding solutions we create, the ones our clients love, come when we clearly identify a client’s position in the market. Not only through their own eyes, but…
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