All Hands Clean
STERIS makes some of the highest quality hand sanitizers in the world, used in hospitals everywhere. Since Hospital Acquired Infections (HAI) were becoming alarmingly common, and often preventable with hand washing, they asked us to create a special hand washing campaign for their client hospitals and health centers. Not because they wanted to sell more product, but because it’s the right thing to do for patients. The campaign had to be interruptive, memorable and usable in a variety of environments from employee bulletin boards to posters hung in halls and lavatories. The clean hand is Chad’s. And the work is still being used, with minor tweaks, almost 10 years after its creation.