Get the latest word on industry trends, helpful insights and agency news – all with a focus on organizational wellbeing.
My Mental Health Experience
Since May is Mental Health Awareness Month, it’s a good opportunity for me to share my experience with anxiety and…
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Health, Branding, and Helping Organizations that Help People
Health. Far too often we take it for granted. It’s never a problem, until it’s a problem. And when it…
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You Have a New Logo. Now what?
Launching Your New Logo: Six Critical Steps After months working with your branding agency, you just approved a new logo.…
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Brand New Inspiration
Recently, I attended the Brand New Conference in Chicago, a “two-day event on corporate and brand identity with some of today’s…
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What’s your favorite color? Mine is 306
What is your favorite color? Mine is 306. 306U to be exact (306C is a little too pedantic for my…
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Chad Talks Brand Guidelines and Colors
designRoom Creative Director, Chad Gordon, talks about brand guidelines, choosing colors for a color palette, and how important they both…
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Logo Sketches and Chad!
Tiny videos are a series of insightful shorts – quick, spontaneous, peeks into our world, our work, and our people.…
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A Logo Refresh of Our Own
In case you haven’t noticed, designRoom recently completed a logo refresh of our own. Why? Because its easy for us!…
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Behind the Design: Ohio Travel Bag Logo
Ohio Travel Bag (OTB): established in 1908 as a manufacturer of traveling bags and coin collection bags. The Industrial Revolution,…
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Tiny Videos – Chad – On The Horizon
Chad is excited to talk about the sketching process for logo design, but not yet. We have a couple of…
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Fresh Food. Fresh Logo?
As I teased in my social post, I have some thoughts on Aldi’s fresh logo. First, let me tell you…
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Build Brand Belief Amid Alternative Facts
Brand belief is important. Belief leads to brand loyalty, which leads to sustained brand success. I believe it’s being threatened.…
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