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Fresh Food. Fresh Logo?
As I teased in my social post, I have some thoughts on Aldi’s fresh logo. First, let me tell you…
Build Brand Belief Amid Alternative Facts
Brand belief is important. Belief leads to brand loyalty, which leads to sustained brand success. I believe it’s being threatened.…
Free 2017 Calendar Download
How about a free 2017 calendar featuring original photography? It seems nobody does calendars anymore, which is why I created…
Brand Guidelines: The Gift That Keeps on Giving
Tis the season for a little song about the gift of brand guidelines: On the twelfth day of branding, the…
The Ins and Outs of Falling Up
Here are some of the ins and outs of falling up in our studio. It’s been been almost two hours…
The Cube Logo Design: The National Association of Addiction Treatment Providers
Here’s a rare peek behind how I create a logo design — in this case, the new logo design for…
Wine and Gold Winners
Something wine and gold happened to me while trying to figure out what to write in my color blog. Something wine-believable. Something unfor-goldable.…
A Logo Refresh can Refresh your Brand!
Signs you need a logo refresh: Tired of wearing that tattered company polo with the old logo and the coffee stain? Embarrassed…
The Leap from Words to Images
I’m often asked how we come up with logo designs from thin air. My answer? It’s never from thin air.…
The World in Infrared
I absolutely love what I do. Being a creative director and designer at dRC has fulfilled my desire to create…
Healthy Relationship = Healthy Brand
Whether creating a new brand or refreshing an old brand the ultimate success does not begin with research, interviews or…
Need to Know Production: Image Resolution
Image reproduction is pretty important to our work here at dRC. We work with images every day—creating, manipulating, color correcting,…
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