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Random Wacky Image Search Results
I believe, as the result of many an internet image search, our world is becoming more random. And wacky. If…
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“You’re playing me out of position!”
This is a true story about learning to play the right position. Much like many businesses need to do. I…
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My Top 7 Resources for Color Inspiration
I spend less than two minutes picking paint colors from that massive swatch kiosk at Home Depot. I go with…
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What the Font!?
I’m warning you up front. That this is a curmudgeonly blog about design language. First, when speaking out loud of…
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Your Logo is Stupid. Love, Chad
Yes, your logo is stupid. And the fact that it is ugly isn’t what is making it stupid. It’s stupid…
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Inspiration in Infrared
When we present concepts to clients, I often wonder if they think about how we got from the creative brief to the visual solution. I wonder if they try to understand the leap from words and thoughts to images/colors/type. Maybe they understand more than I give them credit for. Or maybe they don’t care at all and I am just wondering how I do it myself. I’m always a little surprised where inspiration comes from.
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Why Logos Matter
This month, dRC will be discussing one of my favorite things to design – logos. First off, it is important to know that your logo is NOT your brand. The term “brand” can be confusing because it has evolved from its origins on the ranch, branding cattle with a hot iron to signify ownership, through the early days of advertising, during which “brand” simply described a logo or package design, to what it means today, sort of a catch-all word.
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