Posts Tagged ‘Branding’
Have you heard? People are talking about healthy branding!
Trade show season is in full swing. And I love it. I just got back from my first two shows of the season – The Admissions & Marketing Symposium and NATCON18 – and am continually humbled and honored by my experiences. The people, the energy, the conversations. They get me going and keep me going. Upon…Read More
Not a Brand Guru
I am not a brand guru. I don’t claim to stand at branding’s burnished edge. Our offices don’t overlook Madison Avenue, or the Thames. I don’t sit in an Eames chair, or play ping-pong in the office. (That would be cool, though…) From where I sit in our gritty brick building, this Healthy Branding…Read More
A Reputation for Research. Everyone Should Embrace It.
Embrace the research. There are good reasons why you should. After eight months of brainstorming sessions, meetings, assessments, and everyday interactions – I’ve acquired a reputation for research. I never asked for this “researcher” title; I don’t go around shouting “I love data”. But I am curious. I ask questions. The answers aren’t all I’m…Read More
Health, Branding, and Helping Organizations that Help People
Health. Far too often we take it for granted. It’s never a problem, until it’s a problem. And when it becomes a problem it can be all consuming, hoping we can be healthy again. Nothing else matters when dealing with mortality. There comes a point when it is out of our hands. We need help.…Read More
designRoom’s New Typeface | Part 1
designRoom is getting a custom typeface! As part of our efforts to refine our brand typography, I will be creating a typeface from scratch exclusively for use by designRoom. When designing anything, it’s hard to know where to start sometimes. With fonts that can be a particular problem. So, before I start the design process,…Read More
Reflecting on My 2017 “Take a Position” Theme
Take a Position. It was my theme for 2017. And my promise – to you and to myself – was to share content and thoughts and ideas that would help others grow and sustain a healthy brand. My goal in taking a position was to open up and share: • Our studio • Our process,…Read More
You Have a New Logo. Now what?
Launching Your New Logo: Six Critical Steps After months working with your branding agency, you just approved a new logo. You are excited, and maybe a little impatient, to show it off to the world. We get it. But now is not the time to be hasty. There is more work to do. Here are…Read More
From the Heart, to the Heart
Brands that market from the heart will create strong, enduring bonds. I have seen it work. It has been over a week, but I am still feeding off the energy from the Admissions & Marketing Symposium in Los Angeles. My first-ever west coast presentation went well. It won’t be my last! I was challenged by…Read More
Make a Promise. Then Keep It!
Make a promise you can keep. Then keep it. This is something we recommend to clients, and is a quintessential part of healthy branding. The first part of the process is to assess the brand. What sets the brand apart from similar organizations? How is it special? What does it offer? This is positioning, and…Read More
Brand New Inspiration
Recently, I attended the Brand New Conference in Chicago, a “two-day event on corporate and brand identity with some of today’s most active and influential practitioners from around the world.” I’ve been to countless design conferences, but it had been quite some time since my last. To me they had become tedious portfolio reviews offering little…Read More
Reflections from NCAD 2017: Branding First
My reflections from NCAD? Branding first. Web next. While at NCAD, I noticed there is more chatter around branding today than there was two years ago, which is great! Though branding is part of the conversation today, many still aren’t sure where branding fits within the process of marketing a new or evolving organization. CEO’s…Read More
There and Back Again: Hi Lauren Miller!
Hi there! I’m Lauren Miller, the new Business Development Manager at designRoom. My story is one you have likely heard many times before – the young Ohio girl venturing to the big city to find herself, only to realize that Ohio is where she was meant the be all along. I spent my formative years…Read More