American Greetings Interactive (AGI) came to us for help with a complete redesign of their online store, Cardstore.com. The project included a major refresh for the Cardstore brand with an emphasis on simple, fun online card personalization.
Cardstore.com was a sizable project that included strategizing and planning user experience and engagement, 17 unique page designs, custom illustrations and a style guide. The style guide included a card size-matrix and established the design principals of all the graphical elements on the site and the big Cardstore brand. designRoom team also designed the interactive components, including a modular content system and the look of the card builder. Our team worked closely with AGI’s creative team, internal development team and Principal Executive Creative Director to complete this large site design within a very tight time frame.