Get the latest word on industry trends, helpful insights and agency news – all with a focus on organizational wellbeing.
Brand Gratitude
If gratitude were my brand, I’d be all over the place. But I’d be well-positioned for the coming year. I…
Guest Blogger – Shannon Blaz: What’s First, Design or Content?
“Content precedes design. Design in the absence of content is not design, it’s decoration.” –Jeffrey Zeldman We’re designers. We crave…
I Learn Everything on the Internetz, and Cat Videos.
Everything I know today that’s worth anything I learned on the internetz. I Googled heroin addiction today. Not because I’m…
Own Your Position
At dRC our goals are to help you to look right, be a healthy brand and own your position. Over…
Apple’s Maps Connect: How To Position Your Business On The Map
Continuing Apple’s effort to make Maps more accurate, Apple quietly launched a portal called “Maps Connect” to let local businesses…
I Love Black, and Other Color Trends.
I own a creative studio. Every day here is colorful. Our designers are immersed in color, recommending palettes for client…
Reign of Radiance – Pantone Color of the Year: PMS 18-3224
When we create a new brand or update an existing one, we will provide the client with a set of…
Typography: Floundering in a Sea of Design
I have a great fondness for typography, especially type layout. Since I can’t sketch or draw or design, in the…
Tag Lines: How to Make a Good One
“Experience the Difference.” “Tomorrow’s Solutions, Today.” “The Strength to Be There.” “Excellence Through Total Quality.” “We Make It Better.” “Ask…
Step Four in Our Branding Process: Deliver
The last three entries in this series have focused on our process for making successful work. Step 1 focused on…
We Opened Some Eyes (I Hope) at Open Minds!
Earlier this month in New Orleans I presented, along with long-time client, Jonathan Lee, CEO of Signature Health, a case study…
Special Guest Blog: It’s Not Just What You Say, It’s How You Say It
At Muse Content Group, our professional writers are trained to adapt messaging to suit the voice of the brand. Here’s some insight into the process we use to pack client words with personality.