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No Chasing Shiny Objects: Our Approach to Social Media
Most people believe the priority of social media is chasing traffic: follows, likes, comments, and shares. If you’re an influencer…
Working with Canva: Smart, Not Hard.
We’re an instant-gratification nation, so it’s no surprise many of our clients want to be able to create things on…
Keeping the Lights On: Social Media Etiquette for Businesses in the Time of Coronavirus
When it comes to branding, digital advertising and social media etiquette can often feel like an afterthought. A lot of…
The BA Test Kitchen: When the Backlash Becomes the Story
This has been a tumultuous time for everyone, brands included. The wrong response is worse than no response, and in…
Selecting a Brand Typeface
These days, it’s harder than ever to stand out in a crowd. Typography is a great example of this problem…
TypeCon 2019 Report
This year, I researched and presented a talk at TypeCon about handwriting and fonts. TypeCon is a conference for designers…
My Google Fonts
The typeface, or font, a brand uses is as important as the words it forms. In written materials, the font…
Brand Typography: Movie Edition
Brand typography is a very powerful aspect of design. In movie poster design, brand typography can also be very predictable,…
Designing a Custom Typeface | Part 3
We’ve finally finished! After months of work (documented in our first and second blogs on the topic), our custom typeface…
Designing a Custom Typeface | Part 2
(Missed the first part of the custom typeface series? Check here!) In the months since my last blog, I’ve made…
designRoom’s New Typeface | Part 1
designRoom is getting a custom typeface! As part of our efforts to refine our brand typography, I will be creating…
A Type Design Niche, By the Letter
While it’s still early in my career, I’ve been fortunate to have developed a type design niche. I have a…