Get the latest word on industry trends, helpful insights and agency news – all with a focus on organizational wellbeing.
“You’re playing me out of position!”
This is a true story about learning to play the right position. Much like many businesses need to do. I…
Own Your Position
At dRC our goals are to help you to look right, be a healthy brand and own your position. Over…
Apple’s Maps Connect: How To Position Your Business On The Map
Continuing Apple’s effort to make Maps more accurate, Apple quietly launched a portal called “Maps Connect” to let local businesses…
My Top 7 Resources for Color Inspiration
I spend less than two minutes picking paint colors from that massive swatch kiosk at Home Depot. I go with…
I Love Black, and Other Color Trends.
I own a creative studio. Every day here is colorful. Our designers are immersed in color, recommending palettes for client…
Reign of Radiance – Pantone Color of the Year: PMS 18-3224
When we create a new brand or update an existing one, we will provide the client with a set of…
What the Font!?
I’m warning you up front. That this is a curmudgeonly blog about design language. First, when speaking out loud of…
Typography: Floundering in a Sea of Design
I have a great fondness for typography, especially type layout. Since I can’t sketch or draw or design, in the…
Tag Lines: How to Make a Good One
“Experience the Difference.” “Tomorrow’s Solutions, Today.” “The Strength to Be There.” “Excellence Through Total Quality.” “We Make It Better.” “Ask…
Your Logo is Stupid. Love, Chad
Yes, your logo is stupid. And the fact that it is ugly isn’t what is making it stupid. It’s stupid…
Step Four in Our Branding Process: Deliver
The last three entries in this series have focused on our process for making successful work. Step 1 focused on…
We Opened Some Eyes (I Hope) at Open Minds!
Earlier this month in New Orleans I presented, along with long-time client, Jonathan Lee, CEO of Signature Health, a case study…