Behavioral Health Branding Success Story Branding Challenge The mental and emotional scars of war are just as traumatic as the physical ones for military veterans. Formed to improve mental health outcomes for this audience, Cohen Veterans Network launched the first set of its national clinics in 2016 with plans to expand into more markets. However,…

Integrity Billing Branding Success Story LOGO BEFORE LOGO AFTER Branding Challenge As a young company entering the competitive revenue cycle management landscape, Integrity Billing wanted to stand out. While they found their niche in the behavioral health space, they were swimming in a sea of brand sameness. They wanted a stronger presence while maintaining the…

Behavioral Health Refresh Success Story Branding Challenge As drug addiction and overdoses continue to rise at unrelenting rates, treatment providers are at the forefront of this national crisis. The National Association of Addiction Treatment Professionals, or NAATP, brings them all together, ensuring they share best practices, develop standards, and advocate for new policies and funding…

Consumer Goods Brand Positioning Success Story LOGO BEFORE LOGO AFTER Branding Challenge Paper is long-lasting. Paper is impactful. Paper is personal. For Millcraft, paper is family. The company has stayed within the same family for nearly a century, but it’s evolved as one generation hands the reigns over to the next. With the fourth generation…

Branding for Behavioral Health Success Story Branding Challenge The story of OneEighty began as the combination of two distinct organizations, STEPS at Liberty Center and Every Woman’s House, under one umbrella. The ambition was to establish a dynamic, integrated health system for people experiencing addiction, mental health, and domestic violence issues. However, the challenge was…

Insurance Brand Positioning Success Story Branding Challenge As the go-to financial and mergers and acquisitions consultant for insurance agencies, MarshBerry is the thought leader in their domain. Over the years, the company’s success had sparked internal growth and expansion into new verticals; however, its advertising wasn’t keeping up with the positive momentum. In 2013, the…

CHALLENGE Arthritis, fasciitis, tendonitis – just saying the words is painful enough, but dealing with any one of these recurring problems can be excruciating. Seeing how frustrated his patients were, our orthopedic surgeon client, Dr. Reuben Gobezie, was poised to make a difference. With a pioneering spirit, he founded a new medical practice that makes…

Behavioral Health Branding Success Story Branding Challenge Sometimes, the smallest beginnings turn into the greatest stories. When Jonathan Lee started North Coast Center in 1993, it was a one-person (Jonathan) operation in a tiny, windowless office. Today, it looks much different with 650 employees and multiple facilities that serve more than 20,000 patients. While the…

Branding Challenge Wedged among a variety of other retail stores and businesses, the Bainbridge Recovery Club (BRC) wouldn’t catch your eye. Unless you had a reason to be there, you’d probably pass right by. However, behind this under-the-radar location lies a very special purpose: To provide people in recovery with a safe place to be.…