Posts Tagged ‘Branding’
Avoiding Brand Burnout
Avoiding brand burnout. Is this a thing? In my experience, it is. And it causes problems that can lead to missed opportunities, bad morale, and a stagnant culture. And those can add up to a disconnect with your target audience and falling behind your competition. This could be a really long blog. But I’ll keep…
Read MoreThe Cube Logo Design: The National Association of Addiction Treatment Providers
Here’s a rare peek behind how I create a logo design — in this case, the new logo design for The National Association of Addiction Treatment Providers (NAATP). The process began with our typical assessment. We interviewed key stakeholders, board members, vendors and members, and learned about NAATP’s history and their competitive environment. You can read more…
Read MoreMaybe It’s Time
Hey all you business leaders who apologized for your brand identities before you handed me your business cards — maybe it’s time for you to make time for your brand? I’ll explain. Attending the National Association for Addiction Treatment Providers’ (NAATP) Leadership Conference earlier this month was a wonderful experience. Another amazing conference and amazing people in attendance. I was…
Read MoreBrand Reveal at NAATP Conference
Kimberly and I just returned from The National Association of Addiction Treatment Providers (NAATP) Leadership Conference in Ft Lauderdale. From the moment we arrived Executive Director, Marvin Ventrell, and his staff treated Kimberly and I like family. We have been working with NAATP for the past six months to help re-brand the organization. The new brand reveal was dripped out online over…
Read MoreA Brand May Be
Imagine what your brand is, and what it may be. It’s a healthy branding exercise. I often think about what may be. Since it’s May, a hopeful month, it seems like a good thing to do. I like to imagine what could happen and what may be in store for me, for dRC, and, of course, for our clients. It…
Read MoreA Brand Refresher
A brand refresher is kind of like a spring-cleaning: getting the dust out and letting the fresh air in. Here’s what we do at my house: Remove everything from a room Wipe down the walls and windows Open the windows Clean the floors Beat the rugs Clean everything – Let Cleaning Services San Antonio handle…
Read MoreA Logo Refresh can Refresh your Brand!
Signs you need a logo refresh: Tired of wearing that tattered company polo with the old logo and the coffee stain? Embarrassed by your Brady Bunch brand colors? Done with using that nineteen-eighties typeface that smells like a musty basement? Frustrated with not being able to find the one digital copy of your logo file that gets passed…
Read MoreMotivation is a Marathon, Not a Sprint.
Motivation is a marathon, not a sprint. A fact I’ve always known but was (painfully) reminded of at our latest trade show, NATCON. While it was truly an impressive show and we had a great experience, both as exhibitors and attendees, it takes a lot of motivation to complete. Prep The preparation before all shows are intense,…
Read MoreMotivation and Madness in March
Motivation and madness in March — what am I talking about?! I have plenty of reasons to be motivated this sunny month of March. I’m totally motivated after spending a couple days at the NATCON16 Show in Las Vegas. Me, Kimberly and Doctor C welcomed hundreds of people into our booth (not all at once,…
Read MoreUP JUMPED SPRING! MOTIVATION
My motivation is being hit with a case of Up Jumped Spring, one of my favorite seasonal jazz tunes, and one of Freddie Hubbard’s best. It’s a tune that feels like what happens when spring jumps up (thankfully a bit early this year). It’s a tune that feels like what happens when spring jumps up (thankfully…
Read MoreThe Leap to a New Brand
How do you know if you are ready to make the leap to a new brand? There’s a reason the biggest brands are always working on their own brands, and that every brand of any substance has a brand manager, or a whole team, to care for it. It’s because a brand is a super…
Read MoreThe Leap from Words to Images
I’m often asked how we come up with logo designs from thin air. My answer? It’s never from thin air. It’s a process and it actually starts with words. Words? Don’t you just Google images and look through fancy designer swatchbooks to come up with ideas? Or doodle until something happens? Assessment Makes for a…
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