Posts Tagged ‘graphic design cleveland’
Branding is Good Medicine
Branding is good medicine. But sometimes, to help it go down, you need to add a spoonful of sugar. A couple weeks ago we held our annual designRoom strategic planning/branding workshop. It’s for the whole staff, and everyone prepares and contributes. The sugar I provided was lunch for everyone from L’ Albatros restaurant in University Circle,…
Read MoreDesign Debt: 3 Things that Create it and How to Avoid it
Design debt is very much about wasted time and money. That’s why we refer to it as debt. And why it’s a good idea to avoid it. Almost everyone has experienced a design process of some sort. Whether through a marketing plan and a design firm or an interior design solution for your kitchen, design spreads across…
Read MoreDigital Design Q & A With Shaun
I’m Shaun, Digital Design Director here at designRoom. I recently took time to answer some of the most popular questions clients ask me. I decided to collect them and share them here, in hopes they can also help you. Q: I’ve been told that my site needs to be more responsive and the resolution should be…
Read MoreBehind the Design: Ohio Travel Bag Logo
Ohio Travel Bag (OTB): established in 1908 as a manufacturer of traveling bags and coin collection bags. The Industrial Revolution, with its locomotives and steamships and motorcars, had opened up travel to everyday Americans. Ohio Travel Bag outfitted those travelers with their luggage. As larger manufacturers took over the market, OTB transitioned to sourcing and providing…
Read MoreWhat Have I Learned in My First Year at dR?
What have I learned in my first year at designRoom? April 4th will be my one year dR anniversary and I’ve learned a lot things. I’m going to focus on the three important things I cherish the most. All In Before dR, most of my career was spent grinding away at bigger, competitive, neo-cultured agencies.…
Read MoreTop 4 Back-to-Basics for Digital Branding
Branding, Design Top 4 Back-to-Basics for Digital Branding Shaun CulbertsonSeptember 16, 2016 Here are my Top Four Digital Basics for Brand Design, because I see the need almost every day. If you feel like your logo and brand need a bit of an overhaul, or it\’s been a long time since your brand has been cared…
Read MoreLet’s Face Heroin Addiction
We shared this heroin addiction campaign blog a year ago. It is reposted because the situation is not getting better. (Blog amended and edited on September 29, 2016.) After hearing and reading comments from good, smart people saying how pissed they are at the cost of an Epipen versus an overdosing addict’s access to Narcan and that we…
Read MoredesignRoom Creative Collects Three Silver Aster Awards for Medical Marketing, Branding and Web Design
CLEVELAND, OH – MAY 21, 2015 – Once again, Cleveland-based branding, positioning and design studio, designRoom Creative (dRC), has been nationally recognized for its branding, web design and direct response skills. dRC earned three Silver Aster Awards for work on behalf of three different medical clients. The award-winning work included branding and marketing for two…
Read MoreStep Four in Our Branding Process: Deliver
The last three entries in this series have focused on our process for making successful work. Step 1 focused on DISCOVERY, Step 2 focused on DEVELOP, and mostly recently I wrote about Step 3’s subject DESIGN. The final step in our process is DELIVER. Step 4: DELIVER Bring to a destination, make a delivery Deliver…
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