Posts Tagged ‘Logo’
A Brand Refresher
A brand refresher is kind of like a spring-cleaning: getting the dust out and letting the fresh air in. Here’s what we do at my house: Remove everything from a room Wipe down the walls and windows Open the windows Clean the floors Beat the rugs Clean everything – Let Cleaning Services San Antonio handle…
Read MoreA Logo Refresh can Refresh your Brand!
Signs you need a logo refresh: Tired of wearing that tattered company polo with the old logo and the coffee stain? Embarrassed by your Brady Bunch brand colors? Done with using that nineteen-eighties typeface that smells like a musty basement? Frustrated with not being able to find the one digital copy of your logo file that gets passed…
Read MoreMotivation and Madness in March
Motivation and madness in March — what am I talking about?! I have plenty of reasons to be motivated this sunny month of March. I’m totally motivated after spending a couple days at the NATCON16 Show in Las Vegas. Me, Kimberly and Doctor C welcomed hundreds of people into our booth (not all at once,…
Read MoreThe Leap from Words to Images
I’m often asked how we come up with logo designs from thin air. My answer? It’s never from thin air. It’s a process and it actually starts with words. Words? Don’t you just Google images and look through fancy designer swatchbooks to come up with ideas? Or doodle until something happens? Assessment Makes for a…
Read MoreFive Ways to Grow Your Brand
So you want to grow your brand? That’s not such a difficult leap. Maybe you’ve been struggling lately and are unsure of what’s wrong. It seems like some organizations do everything right while others flounder. Aside from the business-typical answers — make smart financial decisions, nurture the right talent, plan ahead, hire effective leadership —…
Read MoreNeed to Know Production: Image Resolution
Image reproduction is pretty important to our work here at dRC. We work with images every day—creating, manipulating, color correcting, scaling, placing, printing, zipping and emailing. We receive images from clients almost daily — logos, illustrations and photographs. Image resolution is critical to successful reproduction. If the image you want on your billboard is a…
Read MoredRC Wins Healthcare Advertising Awards
designRoom Creative Collects Healthcare Advertising Awards for Branding and Web Design and Integrated Campaigns CLEVELAND, OH – JUNE 5, 2015 – Cleveland-based branding, positioning and design studio, designRoom Creative (dRC), has once again been nationally recognized for its branding and logo design, web design and integrated marketing campaign skills. Healthcare Marketing Report, the national newspaper of…
Read MoredesignRoom Creative Collects Three Silver Aster Awards for Medical Marketing, Branding and Web Design
CLEVELAND, OH – MAY 21, 2015 – Once again, Cleveland-based branding, positioning and design studio, designRoom Creative (dRC), has been nationally recognized for its branding, web design and direct response skills. dRC earned three Silver Aster Awards for work on behalf of three different medical clients. The award-winning work included branding and marketing for two…
Read MoreYour Logo is Stupid. Love, Chad
Yes, your logo is stupid. And the fact that it is ugly isn’t what is making it stupid. It’s stupid because it gives me no sense of what you do, how you do it and why you do it. And it looks like a million other logos that I forgot about years ago. Did you…
Read MoreStep Four in Our Branding Process: Deliver
The last three entries in this series have focused on our process for making successful work. Step 1 focused on DISCOVERY, Step 2 focused on DEVELOP, and mostly recently I wrote about Step 3’s subject DESIGN. The final step in our process is DELIVER. Step 4: DELIVER Bring to a destination, make a delivery Deliver…
Read MoreStep Three in Our Branding Process: Design
So, in steps one and two we’ve discovered key information about our client’s brand and we’ve developed that information into key words and logo concepts, as well as ideas for tag lines. We have used what we’ve learned as the foundation for positioning and branding and presented a slew of concepts. Our client has picked a path, or two or three. That brings us to Step Three in our Process: Design.
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