Posts Tagged ‘Branding’
Business Card Brand Assessment
Every time I come back from a conference (and I go to a lot) I am more convinced that our brand assessment process is vital. The inside job — the uncovering of what makes an organization special and what the brand stands for — helps an organization become more efficient, productive and sustainable. Here’s a…
Read MoreDesign Debt: 3 Things that Create it and How to Avoid it
Design debt is very much about wasted time and money. That’s why we refer to it as debt. And why it’s a good idea to avoid it. Almost everyone has experienced a design process of some sort. Whether through a marketing plan and a design firm or an interior design solution for your kitchen, design spreads across…
Read MoreA Logo Refresh of Our Own
In case you haven’t noticed, designRoom recently completed a logo refresh of our own. Why? Because its easy for us! It’s what we do, when there’s a good reason for doing it. LOL Just kidding. A logo refresh was actually quite difficult for us. Why? Because it’s what we do for a living. It’s true what…
Read MoreSeattle Typestyles Explored
How does Seattle typestyles end up as the topic for this blog? I’ll tell you: Kelly and I were in Seattle a few weeks ago for NATCON17. I swear this show gets bigger and better every year. We were thrilled to connect with inspiring behavioral health professionals and attend some insightful sessions. But, as with all…
Read MoreBehind the Design: Ohio Travel Bag Logo
Ohio Travel Bag (OTB): established in 1908 as a manufacturer of traveling bags and coin collection bags. The Industrial Revolution, with its locomotives and steamships and motorcars, had opened up travel to everyday Americans. Ohio Travel Bag outfitted those travelers with their luggage, including the timeless briefcase, which became an essential accessory for professionals on…
Read MoreFresh Food. Fresh Logo?
As I teased in my social post, I have some thoughts on Aldi’s fresh logo. First, let me tell you my impressions of Aldi and their old logo. For a long time, I had driven by Aldi’s and had no idea what they were. It sounded and looked vaguely automotive. When I finally heard it…
Read MoreBuild Brand Belief Amid Alternative Facts
Brand belief is important. Belief leads to brand loyalty, which leads to sustained brand success. I believe it’s being threatened. A while back I wrote a blog about how a healthy relationship equals a healthy brand. I stated that the number one tenet of a healthy client/agency relationship was “belief”: “Simply put, you have to…
Read MoreMessage in a Needle
A message in a needle. It’s not quite the kind of messaging I’m used to. Normally I’m cobbling together the right words for a client, to capture the essence of a brand, a promise, a benefit, a selling proposition. Or writing a clumsy, but heartfelt, blog. This is different. It’s not a bottle floating in…
Read MoreBrand Guidelines: The Gift That Keeps on Giving
Tis the season for a little song about the gift of brand guidelines: On the twelfth day of branding, the sales and marketing guy sent to me: Twelve colors clashing Eleven photos blurring Ten fonts a fighting Nine voices shouting Eight files crashing Seven typos grinning Six sub brands missing Five bro-ken links… Four mission statements…
Read MoreSimple Ways to Fall
I know a lot of simple ways to fall. Here’s a selection of my current favorites. I didn’t include the song I wrote, titled appropriately enough, A Simple Way to Fall. Perhaps I will in a future blog. Feel free to share your own simple ways. Fall Classic Indians and Cubs in the World Series. An…
Read MoreFall’s Final Show: Branding at Moments of Change
I’ve been taking Doctor C’s behavioral health branding message nationwide for the past year. This fall’s final show Moments of Change: Innovations in Integrated Treatment Conference, in Palm Beach Florida. We had a booth, me and Doctor C, and some great incentives. Our incentives were a bit different at this conference — Brand Therapy Sessions.…
Read MoreTop 4 Back-to-Basics for Digital Branding
September 16, 2016 Here are my Top Four Digital Basics for Brand Design, because I see the need almost every day. If you feel like your logo and brand need a bit of an overhaul, or it’s been a long time since your brand has been cared for, this is for you. Partnering…
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