Posts Tagged ‘Branding’
Five Ways to Grow Your Brand
So you want to grow your brand? That’s not such a difficult leap. Maybe you’ve been struggling lately and are unsure of what’s wrong. It seems like some organizations do everything right while others flounder. Aside from the business-typical answers — make smart financial decisions, nurture the right talent, plan ahead, hire effective leadership —…
Read MoreEnding Leads to Beginning
All through Charlie Parker’s bebop tune, Anthropology, practically every ending leads to beginning. It’s a trait peculiar to bebop, and a lot of jazz music in general. The syncopated phrases seem to end, only to push you forward to the next phrase. Every harmonic cadence (an ending of sorts) pushes forward to another key, a chord,…
Read MoreHealthy Relationship = Healthy Brand
Whether creating a new brand or refreshing an old brand the ultimate success does not begin with research, interviews or focus groups. The foundation isn’t built in a brainstorming session or when pencil hits paper. The magic to building a healthy brand starts with the health of the relationship between the client and the branding…
Read MoreLet’s Face Heroin Addiction
We shared this heroin addiction campaign blog a year ago. It is reposted because the situation is not getting better. (Blog amended and edited on September 29, 2016.) After hearing and reading comments from good, smart people saying how pissed they are at the cost of an Epipen versus an overdosing addict’s access to Narcan and that…
Read MoreNCAD WAS INTERESTED
The National Conference on Addiction Disorders (NCAD), along with Behavioral Healthcare Executive Summit, has rapidly established itself as a premier, respected, and trusted national conference that provides a diverse educational curriculum on the prevention, intervention, treatment, and recovery management of addictions that affect various genders, generations, and cultures. Rachel and I recently showed at the…
Read MoreNeed to Know Production: Color Matters
Understanding your corporate colors is one of the more confusing and overlooked aspects of brand management. Here are some steps to help you along the way: 1. Yes, color is a big deal. “Color increases brand recognition by 80%.” (Source: University of Loyola, Maryland study). Choose your colors wisely. Color is critical to identifying your…
Read More5 Steps of Messaging
Working in Account Service I hear a lot of talk about different ways to communicate – Facebook, email, Twitter, Tumblr, LinkedIn, blogs, Instagram, Vine – and new ones that pop up daily. The question that always follows is how often we should communicate — every day, twice a day, once a week, twice a week?…
Read MoredRC Wins Healthcare Advertising Awards
designRoom Creative Collects Healthcare Advertising Awards for Branding and Web Design and Integrated Campaigns CLEVELAND, OH – JUNE 5, 2015 – Cleveland-based branding, positioning and design studio, designRoom Creative (dRC), has once again been nationally recognized for its branding and logo design, web design and integrated marketing campaign skills. Healthcare Marketing Report, the national newspaper of…
Read MoredesignRoom Creative Collects Three Silver Aster Awards for Medical Marketing, Branding and Web Design
CLEVELAND, OH – MAY 21, 2015 – Once again, Cleveland-based branding, positioning and design studio, designRoom Creative (dRC), has been nationally recognized for its branding, web design and direct response skills. dRC earned three Silver Aster Awards for work on behalf of three different medical clients. The award-winning work included branding and marketing for two…
Read MoreBrand Gratitude
If gratitude were my brand, I’d be all over the place. But I’d be well-positioned for the coming year. I think that’s ok when you’re grateful. Because gratitude touches everything. I’m grateful that we have had the opportunity this year to add so much to an already great team. Not just our key people inside, but…
Read More“You’re playing me out of position!”
This is a true story about learning to play the right position. Much like many businesses need to do. I was a mediocre basketball player in high school. Oh, I thought I was good. I thought I could do it all; pass, shoot, rebound, defend, block shots and on my way to being the best…
Read MoreOwn Your Position
At dRC our goals are to help you to look right, be a healthy brand and own your position. Over the years we have found that the timeless branding solutions we create, the ones our clients love, come when we clearly identify a client’s position in the market. Not only through their own eyes, but…
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