Posts Tagged ‘creative process’
That Awkward Moment Before You Write
Have you felt that awkward moment before you try to write something… like a blog? If so, do you like it or hate it? If you hate it, you probably don’t like blogging. But if you like it, then writing for you harbors a powerful, inner drive to inspire people. I embrace that awkward moment.…
Read MoreThe Ins and Outs of Falling Up
Here are some of the ins and outs of falling up in our studio. It’s been been almost two hours and I’m getting hangry. The room feels stuffy, like a closet. The black dry-erase marker died, we had to switch to blue, and my OCD is on alert. The white board was full an hour ago and…
Read MoreMy Digital Detox
designRoom My Digital Detox Shaun CulbertsonAugust 5, 2016 I did my detox, and I feel better. What about you — Can you let go? We all do it. Daily. Some of us all day long. We can\’t live without it. We wake up to it. Go to bed with it. And if you are like me,…
Read MoreThe Leap to a New Brand
How do you know if you are ready to make the leap to a new brand? There’s a reason the biggest brands are always working on their own brands, and that every brand of any substance has a brand manager, or a whole team, to care for it. It’s because a brand is a super…
Read MoreEnding Leads to Beginning
All through Charlie Parker’s bebop tune, Anthropology, practically every ending leads to beginning. It’s a trait peculiar to bebop, and a lot of jazz music in general. The syncopated phrases seem to end, only to push you forward to the next phrase. Every harmonic cadence (an ending of sorts) pushes forward to another key, a chord,…
Read MoreLet’s Face Heroin Addiction
We shared this heroin addiction campaign blog a year ago. It is reposted because the situation is not getting better. (Blog amended and edited on September 29, 2016.) After hearing and reading comments from good, smart people saying how pissed they are at the cost of an Epipen versus an overdosing addict’s access to Narcan and that…
Read MoreNeed to Know Production: Color Matters
Understanding your corporate colors is one of the more confusing and overlooked aspects of brand management. Here are some steps to help you along the way: 1. Yes, color is a big deal. “Color increases brand recognition by 80%.” (Source: University of Loyola, Maryland study). Choose your colors wisely. Color is critical to identifying your…
Read MoreMy Top 7 Resources for Color Inspiration
I spend less than two minutes picking paint colors from that massive swatch kiosk at Home Depot. I go with my gut. But I really only have myself to please. It’s different in my design work. There are so many factors that go into developing a color palette for a brand, a campaign or even…
Read MoreStep Four in Our Branding Process: Deliver
The last three entries in this series have focused on our process for making successful work. Step 1 focused on DISCOVERY, Step 2 focused on DEVELOP, and mostly recently I wrote about Step 3’s subject DESIGN. The final step in our process is DELIVER. Step 4: DELIVER Bring to a destination, make a delivery Deliver…
Read MoreInspiration in Infrared
When we present concepts to clients, I often wonder if they think about how we got from the creative brief to the visual solution. I wonder if they try to understand the leap from words and thoughts to images/colors/type. Maybe they understand more than I give them credit for. Or maybe they don’t care at all and I am just wondering how I do it myself. I’m always a little surprised where inspiration comes from.
Read MoreGuest Blogger – Sharon Toerek: Content Creation: Legally Speaking
My friends at designRoom Creative have creatively chosen the theme of words, copy and content for this month’s blog. They have graciously asked me to share thoughts about legal questions that word choices can create in marketing, branding or advertising. I’m always happy for the opportunity to talk (write) about protecting original creative work. The choice and use of words and content raises specific legal issues to think about early in the creative process. These are some of the ones that I see most often in my practice.
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